IntelligenceBank

Giving thanks to the brilliant marketing, brand, operations and compliance leaders we have the privilege of working with. You are the driving force behind our innovation. Thank you for your partnership. Wishing everyone a wonderful season of gratitude and connection. #Gratitude #GlobalTeamwork #Thanksgiving

Content creators: If your video and image files are sucking up multiple terabytes and getting you in hot water with IT, you’re not alone. For companies relying on old school solutions like cloud storage, this can be an expensive headache. The modern solution isn't a bigger server. It's a platform designed for marketing content. A cloud-based Digital Asset Manager (DAM) eliminates the storage guessing game with scalable, predictable pricing. Your team gets global access to assets, and finance gets a bill they can plan for. #DAM #DigitalAssetManagement #ITCosts #PredictablePricing #CFO #ContentCreators #StorageSolutions #CostSavings

You know what they say - there’s your truth, my truth and the actual truth. In marketing, that third one lives inside your Digital Asset Management (DAM) platform. Not on someone’s desktop, email chain or external hard drive. A Digital Asset Management (DAM) system keeps everyone anchored to the actual truth - the most recent, approved, compliant version of every marketing video, PDF, image, deck and more with the metadata to prove it. It means no more hunting through folders called “final_final_USE_THIS_ONE.” No more guessing which creative passed legal or which talent can be used. Just brand integrity, version control and total visibility. In a world where opinions are sometimes treated as truth, a DAM is where the facts live. #SingleSourceOfTruth #DigitalAssetManagement #DAM #VersionControl #BrandIntegrity #MarketingTeams #CreativeOps

Time Confetti, a term coined by Behavioural Scientists describes the micro-moments of time saved or lost that compound over time. For marketers and creative teams, it’s... - The nine minutes searching for a logo. - The seven minutes it takes to find the final approved version of a banner ad. - The two minutes it takes to share the correct brand hex code with someone who has already been given it seven times before. - The upload and downloading of images and video from one package to another. That’s why the promise of a digital asset management (DAM) platform to control your creative content is often sold in grand, utilitarian terms: "Increase efficiency. Centralize assets. Ensure brand compliance." That’s true, but only half of the story… That’s why the value of a DAM isn't just the hours it saves you every week. It's also those priceless micro-moments of joy. Finding the right content in three clicks instead of three minutes isn't just "efficient." It's a small victory. It’s a moment of calm. It’s the cognitive equivalent of finding a parking space right outside the shop. It leaves you feeling slightly, but meaningfully, richer. #TimeConfetti #DigitalAssetManagement #DAM #PsychologyOfWork #CognitiveLoad #SmallWins #MentalBandwidth #CreativeTeams #Marketing #MarTech

When people see themselves in your story, everything changes. That’s what happened when Helia’s marketing team put real mortgage brokers in front of the camera. It turned reluctance around Lenders Mortgage Insurance (LMI)  into advocacy and community. As Dimi Bartolillo, Head of Marketing & Brand at Helia, told host William Tyree on the Brand Intelligence Podcast, this wasn’t about hiring talent, it was about giving their end users a voice. “Other brokers saw themselves on screen and they wanted in. It made LMI relatable, human, and powerful.” The result? - Authentic storytelling - Deeper audience connection - A second consecutive Brandie Award By letting brokers tell the story of LMI in their own words, Helia simultaneously built the category a sense of belonging. Hear the full conversation in Episode 28 of the Brand Intelligence Podcast; link in the comments below. #BrandIntelligencePodcast #Helia #MarketingStrategy #CustomerStorytelling #AuthenticMarketing #BrandAdvocacy #InsuranceTransformation #B2BMarketing #Leadership

Social media marketing is all emojis and engagement until Compliance walks in. One minute you’re posting, “Win a free trip to Bali! 🌴✈️🍹” The next, someone’s asking if you included the full terms, an age restriction and a disclaimer about “availability subject to change.” The truth is, social media moves fast - faster than traditional compliance processes ever did. That’s why teams are now using AI-powered social risk review solutions to review both text and images for compliance across social channels, (even the ones you don’t control). They have the ability to flag missing disclosures, risky claims or region-specific restrictions. Safe doesn’t have to mean slow. With the right tools, compliance becomes part of the creative process rather than something that gets in the way of it. #SocialMediaCompliance #MarketingCompliance #RegTech #ComplianceTechnology #AICompliance #MarketingGovernance

What happens when your government becomes your biggest competitor? That’s exactly what happened to Helia, one of Australia’s leading providers of Lenders Mortgage Insurance (LMI). A recent expansion to the First Home Guarantee Scheme now lets eligible buyers purchase a home with a 5% deposit without LMI, as the federal government now acts as the loan guarantor. This changed everything. Rather than being derailed, Dimi Bartolillo, Head of Marketing & Brand at Helia and her team expertly adapted. In just two weeks, they flipped their strategy, redefined their audience and turned total disruption into a strength. This wasn’t just a campaign pivot, it was a business strategy reset. On the latest episode of the Brand Intelligence Podcast, host William Tyree talks with Dimi about how Helia transformed the first home buyer campaign ‘LMI Lets Me In’ into ‘LMI Lets Me Invest’, reframing it for the growing investor segment. It’s a must-listen for any business navigating monumental change, covering: - How to pivot fast - without losing momentum - The link between marketing agility and business resilience - Why great marketing starts with clear strategy This episode shows what happens when creativity meets courage and how a brand can thrive when everything around it changes. Listen now: Link in the comments. #BrandPodcast #Helia #MarketingStrategy #InsuranceTransformation #BrandStrategy #AgileMarketing #Leadership #Insurance #MarketingInnovation

How long does it take your Marketing Compliance team to audit a live website? Better question: do they ever audit the entire website? With websites often hosting up to 10,000 pages, reviewing each page for up to 30 minutes is cost-prohibitive. Unless you have AI that can do it for you. AI website risk reviews can scan thousands of live pages instantly, flagging outdated disclaimers, missing disclosures or high-risk claims before regulators do. Results are shared in reports that can be set to any timeframe you require (e.g., weekly, fortnightly, monthly, quarterly, annually). It’s faster, more consistent, and gives teams confidence that what’s live online stays compliant. #MarketingCompliance #AICompliance #ComplianceAutomation #RegTech #RiskMitigation #ComplianceTeam #MarTech #Marketing

Legal just flagged your ads. Again. While Legal doesn't expect Marketing to be experts in compliance, they do need to be thrown a bone when it comes to repetitive errors. The fix? Automate compliance checks before content gets to legal. Stop the cycle of missing disclaimers and endless review rounds. Embed compliance into your workflow - don't just slap it on at the end. It’s better for your team's sanity and your campaign velocity. - Automate your compliance checklists - Work off unified hub for Marketing and Legal - Make sure comments, mark ups and versions are traceable - Tailor your workflows to include Compliance up front Unlike single issue solutions, IntelligenceBank manages the entire campaign process from brief to approval and asset distribution in one seamless platform. True end-to-end marketing governance is possible.

Here's a marketing department complaint we hear all the time: CMOs wants more content. But teams are drowning in half-finished projects where next steps are rubbery. Creative assets are filed hectically, and with every new piece of content, the issue compounds. The problem isn’t volume, it’s disorder. Imagine instead: -A clear, visual pipeline where everyone knows what's being worked on and what's next. -Approval rounds that are tracked, centralized, and actually finish on time. -A library of assets that finds what you need in seconds, not hours. -Brand templates that let you deploy new campaigns faster, without constant designer reliance. This isn't a fantasy; it's operational maturity. It’s how you give your CMO the volume they need without sacrificing your team's sanity or brand consistency. #MarketingOperations #ContentOps #Workflow #DigitalAssetManagement #MarketingStrategy #TeamEfficiency #CMO