Eastern European Gaming Summit

A huge thank you to everyone who made #EEGS2025 and #BEGE2025 unforgettable - our participants, sponsors, partners, and friends! Your energy and support mean the world to us. Stay tuned for the new dates dor 2026 🚀

#EEGSAffiliateConference2025 💼 Building the machines that print margins: the tech behind high-ROI affiliate marketing During her presentation, Lisa Moskotova , Chief Organiser at BidBuilder.io, delved into the cutting-edge technology driving high-ROI affiliate marketing. Lisa shared insights on how advanced tech solutions are optimising affiliate campaigns and maximising profitability by automating processes and improving targeting. Her session highlighted the tools and strategies that empower affiliates to scale their operations and drive results with precision. 💬 ”We use AI where it helps and human where it matters, as we have to keep tight control over the targeting” Lisa Moskotova #ProximityToIdeas

#EEGSAffiliateConference2025 🚀 Driving Growth: Affiliate Strategies for the Modern Gaming Industry In the panel discussion, Stefan Paul Muehlbauer moderated a dynamic conversation on the affiliate strategies powering growth in the gaming industry. Aleksandar Dašić from Bragg Gaming Group, Tiago Lopes from Clever Advertising and Radoslav Georgiev from Gambling SEO Services shared their expertise on how affiliate marketing is evolving and shaping the future of gaming. The panelists discussed innovative strategies, key trends, and how affiliates are adapting to the rapidly changing industry landscape. #ProximityToIdeas

🌍 Regulators’ roundtable: The future of the gaming industry in Eastern Europe - restrictions or new opportunities? Aleksandar Popov from Bulgaria’s National Revenue Agency, Christian Radu (formerly ONJN Romania), George Mamulaishvili of the Georgian Gambling Association, Alona Mamulaishvili from the Gambling Consulting Authority, and Panagiotis Trisokkas, Chairman of Cyprus’ National Betting Authority, shared their perspectives on the regulatory challenges and opportunities shaping the sector. The roundtable addressed how shifting policies, compliance expectations, and regional dynamics are influencing the market, and whether regulatory tightening will limit growth - or open the door to sustainable innovation. 💬 “Entertainment of gambling will long exist, so it should be made safe. Otherwise, the black market will continue to grow and not follow any regulations, pay taxes and offer good working conditions.” - Christian Radu 💬 “Bulgaria uses gambling to attract tourists, especially near the borders with Greece and Turkey. With good infrastructure, high comfort levels, and fewer restrictions than in those countries, Bulgaria has become an appealing destination that boosts tourism.” - Alexander Popov 💬 “Players are truly safe only when they play with licensed operators, where there is real control and protection. In Cyprus, more than 21,000 illegal websites have already been blocked, and new job positions have been created to track and fight the illegal market. Players also have the option to self-exclude for a certain period if needed” says Panagiotis Trisokkas.  He adds: “Cooperation is key. No regulator can work alone—authorities need to collaborate across borders. We are ready to work together with other countries, because united we are stronger against the black market and better at building a safer European network.” 💬 “The future will favour operators who invest in strong self-exclusion systems, responsible gambling tools, and the ability to quickly adapt to new rules. Many markets in the region already have advertising restrictions, so the focus should be on building quality communication rather than using aggressive marketing tactics. Governments also need to provide realistic expectations and clear deadlines so the industry can adjust properly.” - Alona Mamulaishvili #ProximityToIdeas

📢 Responsible marketing: managing influencers in a regulated gaming environment In this panel discussion, moderated by Pieter Remmers, Secretary General of EASG, industry experts examined the complexities of using influencers in today’s highly regulated digital landscape. Rossi McKee of Telematic Interactive Bulgaria and founder of the Responsible Gaming Foundation, Ana D’Arrigo from ST8, technology lawyer Georgi Kanev, and Alexander Gyurov from Pinnacle explored the ethical and legal challenges surrounding influencer marketing in the gaming sector. The conversation tackled key questions: Where is the line between engaging content and misleading messaging? How can operators ensure influencers comply with regulatory standards while promoting responsible play? 💬 “Influencers are like AI - they are here, and they’re going to stay, which is why we need to regulate, not fully restrict them.” - Georgi Kanev 💬 “There should be guidelines for work with influencers as they can easily distort the image of the company, especially for younger users. Companies need to be mindful when working with them so they present the company in the best way.” - Rossi McKee  #ProximityToIdeas

#EEGSAffiliateConference2025 One more amazing topic from yesterday’s Affiliate conference was: 💡 Winning in affiliate marketing by balancing compliance, personalisation, and innovation with AI & data tech The session with Andre Sousa Machado, MSc / MBA, CCO at Clever Advertising, explored the key factors driving success in affiliate marketing. He discussed how balancing compliance, personalisation, and cutting-edge technologies like AI and data tools can elevate marketing strategies and deliver optimal results. 💬 “If you want people to come back again and again the brand needs to evoke different emotions, be interactive, and memorable. Stand out from the noise.” - Andre Machado #ProximityToIdeas

👥 The future of HR in iGaming: Remote work, AI, and decentralisation In a forward-looking panel moderated by Wojciech Trzaska, Chief Communications Officer at SB Software, industry experts explored how the iGaming sector is adapting to major shifts in the way we work. Plamen Robov of Talentica Bulgaria, Boryana Peso from Delasport, and Ventsislava Nikolova, Founder of WorkVibes, discussed the rising impact of remote teams, AI-driven operations, and decentralised organisational models. The conversation highlighted how these trends are reshaping team dynamics, regulatory compliance, talent acquisition, and operational efficiency. The speakers also reflected on the delicate balance between automation and human expertise—as well as the challenge of preserving company culture and ensuring data protection in hybrid and fully remote environments. 💬 “Companies have to create a user experience for employees who work remotely. There must be a detailed user journey built with intention, as you’d do with a customer. Even though they are not in the office, employees need infrastructure to perform at their best” - Ventsislava Nikolova 💬”It’s a mistake to hire only people who think the same way. A sustainable ecosystem is built on diversity - bringing together individuals with different perspectives who can contribute in unique ways.” - Boryana Peso 💬 ”Managers need to shift from observing to measuring. In a remote working environment, they must rely on systems that require results, not relying on impressions.” - Plamen Robov Follow us for more insights during our final day at the conference.  #ProximityToIdeas

Balancing Tech and Tradition: Applying Online Gambling Protections in Land-Based Venues Simon Thomas, Executive Chairman of Hippodrome Casino, moderated a thought-provoking discussion on how online gambling protections are being applied to traditional, land-based venues. With insights from Wojciech Trzaska (SB Software), Elliot Yeung (BetBuddy Program Lead, Playtech), and Sonya Nikolova (APEX), the session explored how regulators are increasingly using online protection models, such as limit-setting and player tracking, to enhance player safety in casinos. However, the panel also highlighted the importance of preserving traditional, human-based approaches to customer care while integrating technology, ensuring a balanced and effective strategy. Thank you to everyone who joined us today! We look forward to seeing you tomorrow. #ProximityToIdeas

#EEGSAffiliateConference 🔍 How has SEO Affiliates impacted the industry in 2025? 💬 “SEO affiliates target and optimize SEO landing pages for topics that affiliates promoting licensed brands cannot” - Radoslav Georgiev Radoslav Georgiev from Gambling SEO Services Ltd. shared valuable insights into how SEO affiliates are shaping the industry, particularly in driving players to unlicensed operators. As the landscape continues to evolve, Radoslav discussed the tactics offshore affiliates are using to attract players in 2025, highlighting the growing importance of SEO in affiliate marketing strategies. #ProximityToIdeas

#EEGSAffiliateConference Our Affiliate Conference kicked off with: 🎯 Creating a Personal Brand that Attracts High-Quality Affiliate Partnerships 🎙️Speker: Stefan Paul Muehlbauer, a renowned expert in Affiliate Management and Business Development, discussed the key elements for building a personal brand that attracts premium affiliate partnerships. With his expertise in performance marketing and his successful YouTube channel, Stefan shared strategies to help affiliates stand out and form lasting, high-value partnerships. “Being reliable, skilled and finding custom solutions for your partners is giving you already a better reputation than 90% of your peer group” - Stefan Paul Muehlbauer #ProximityToIdeas