TELUS Digital

🗽Join us on Wednesday, December 10 at 5:00 PM to wrap up day one of the Agentforce World Tour New York! Following a full day of innovation and inspiration, unwind with complimentary drinks, snacks and engaging conversation at our exclusive Happy Hour at Kyma Hudson Yards. Connect with fellow attendees, industry peers and our AI and Salesforce experts in a relaxed, social setting. Spaces are limited — don’t miss your chance to toast to a great start to Agentforce World Tour New York! 👉 Reserve your spot now: https://lnkd.in/gxyb5Kyz

Congratulations to our partners and friends at Scooter's Coffee for winning a Gold Drum Award for their revamped Scooter’s Coffee Rewards program. The Drum Awards recognize outstanding work in marketing and media as judged by a panel of leaders from top brands and agencies worldwide. Kudos to the team for this incredible achievement and all of their hard work that went into making it happen. We’ll be raising a Caramelicious® With Sugar Free Flavor in your honor!

Just as apps once evolved the customer experience from function-first to user-first, AI assistants are now driving another evolution toward more adaptive and personalized experiences. Could this signal the start of another fundamental shift in how we use technology for every day tasks? Swipe through to see highlights from our poll of 1,000 consumers, then check out our press release to get more in-depth insights about how AI is changing how we use apps. https://lnkd.in/gDvAiaxG

Our team is looking forward to attending NeurIPS 2025 in San Diego this December! Visit booth 744 to explore how our comprehensive data solutions can enhance your AI model performance. Want to dive deeper into AI evaluation? TELUS Digital's Solutions Architect Lu Lu will present a conceptual framework for evaluating agentic AI models — covering key challenges, assessment dimensions and real-world readiness on December 2. If you're eager to learn more about this topic, check out Lu Lu’s article: https://lnkd.in/gyzxmr8J Ready to connect? Schedule a meeting with our team: https://lnkd.in/gMsU-jxW

Earlier this month, over 1,000 TELUS Digital Central America team members volunteered as part of our TELUS Days of Giving in support of FundaNinos in San José Pinula, Guatemala. Over the course of two days, team members: 🏗️Built two classrooms and bathroom facilities, enabling the opening of a local high school 🏫 Renovated a primary and pre-school, as well as residential homes in the community 🌱Painted murals, played games with local school children and planted a new garden Thank you to all of our volunteers who gave their hands and hearts in support of the community. Check out some of the highlights from the events. 👇

The difference between reacting and anticipating comes down to one thing: data (and how you use it). Our parent company, TELUS Communications, didn't just want to monitor their network. They wanted to understand it — to connect what the data showed with what customers actually experienced. Together with our team of experts, we developed an AI-powered framework that turns complex data into clear insights, helping teams make faster, more customer-focused decisions. Read the case study to explore how insight becomes foresight. https://lnkd.in/gUD-t5eP

Picture this: you’re a B2B customer success manager and you lose a major account shortly before renewal. Every metric was green, so what went wrong? 🤔 The difference between vendors who survive consolidation and those who don't isn't just a matter of performance — it also comes down to relationships. On our latest episode of "Questions for now," customer success experts Kelly M. from Everstage and TELUS Digital's Tom Pelisson reveal: ⚠️ The warning signs that predict churn even when your metrics look healthy 3️⃣ The three-pillar framework for fostering executive relationships 💡 How to know when you've truly become a strategic partner 🎧 Listen to the full episode of Questions for now: https://lnkd.in/gjRvxE-U

Will your next customer interaction happen in an app, or with an AI assistant? 🤔 32% of consumers replaced an app with an AI assistant in the past year, according to new data from TELUS Digital. Additionally, 36% expect to rely on AI assistants more than on apps in the coming year. The preference is clear: Consumers want the speed, convenience and better UX of an AI assistant. Moves like OpenAI’s Apps SDK will accelerate the shift. As apps integrate directly with AI assistants, users will discover new information, products and services without ever leaving their conversational workflow. How should brands respond? At TELUS Digital, we’ve long believed that every app should be rebuilt for an AI- and voice-first world. “The real opportunity for brands is to merge the best attributes of both into AI-powered apps supported by entry points from leading AI assistants such as ChatGPT and Gemini,” Tobias Dengel, president of TELUS Digital Solutions, says. Explore the survey data to learn how your app can win in an AI-first world: https://lnkd.in/gxYpXKrr

💥Multiply your team’s impact with Agentforce. Salesforce’s versatile AI tool designed to accelerate business processes across your organization: • Sales and customer acquisition: Instantly qualify and score leads to ensure sales teams focus on high-quality prospects. • Employee enablement and coaching: Provide real-time, context-aware coaching and run personalized training simulations to boost agent performance. • Service and support: Automate level 1 support, intelligently route cases and empower agents with instant access to knowledge bases and customer data. • Operations and compliance: Automate data synchronization and report generation. Proactively monitor transactions for compliance and accuracy. But, Agentforce is only as effective as the expertise behind it. At TELUS Digital, we architect sophisticated, tailored solutions — we don't just provision agents. With a track record of over 50 Agentforce projects delivered, we have the deep, nuanced understanding to meticulously tailor this technology to your specific business needs. Kickstart your implementation today with a free consultation to optimize your Salesforce experience: https://lnkd.in/enhZ4_xp

GenAI isn’t like the deterministic systems cybersecurity teams are used to — it’s probabilistic, and that changes everything for enterprise risk management. As Bret Kinsella, TELUS Digital's general manager of Fuel iX™ explores in his Cyber Defense Magazine article, relying on traditional testing methods for GenAI applications simply won't cut it for a number of reasons: 1️⃣ The problem with probability: Because identical inputs can yield different outputs, a "safe" result one day could be a major vulnerability the next. This means the old standard of single-try testing is now completely obsolete. 2️⃣ Constant evolution: GenAI applications are complex, ever-changing systems — with models, prompts, and tools being updated constantly. Security can no longer be a one-time approval; it demands continuous, adaptive testing to keep pace. 3️⃣ Expanded risk landscape: The attack surface has ballooned to include novel "AI safety" risks (like psychological harm) that traditional, security-focused teams often overlook, leaving critical gaps. To confidently realize the powerful benefits of GenAI, organizations must implement continuous, comprehensive testing that covers the full breadth of both safety AND security. Learn more about managing these critical gaps: https://lnkd.in/gGb7ANG3