HARIBO International

Through critical partnerships with Martin House Children's Hospice and The Together Project, HARIBO UK has demonstrated a strong commitment to spreading childlike happiness in the places it’s needed most.   Through HARIBO UK’s partnership with Martin House, they’ve collectively raised over a million pounds to support their work to provide first-class hospice care for children and young adults with life limiting conditions and their families.   And through their work with The Together Project, the Songs and Smiles sessions at local care homes are combatting loneliness and encouraging intergenerational friendships through music and play. HARIBO UK Managing Director Jon Hughes recently visited one of the care homes to witness this difference first-hand.   It’s inspiring to see our colleagues’ passion for making a difference in their communities. Their commitment and compassion truly embody what HARIBO is all about. 

🎃 Happy Halloween from HARIBO! From France to Italy, Belgium to Sweden, the UK, Spain, and the UAE, our HARIBO teams across the globe brought the Halloween spirit to life in truly magical ways this year. Magic buses in Paris, Halloween castles in Belgian stores, a musical for the whole family to enjoy in Milan, spooky displays delighting families in Spain, spider-web displays in Dubai, and the exciting seasonal launches of HARIBO Sour Bats or HARIBO s'Witches' Brew across markets - childlike happiness was everywhere! 🌍 Thank you to all our colleagues for their efforts this year - here's to more magical moments ahead! ✨ 📷: Haribo France, HARIBO Italia, HARIBO The Netherlands and Belgium, HARIBO UK, HARIBO Nordics, HARIBO España, HARIBO Middle East FZCO #Halloween #TeamHARIBO #Spooky

Next up in our Sweet History of HARIBO series, we are celebrating 30 years of production in HARIBO España!   2025 marks 30 years since HARIBO opened its first Spanish factory in Cornellá del Terri, Girona, where there were just 4,000 square metres of space and 30 employees. Having previously only operated a sales office in the country, this move marked a significant commitment to building HARIBO in Spain, and the business has only gone from strength to strength since.   30 years later, HARIBO España employs over 700 people at its Cornellá del Terri factory, where all local production now takes place. Marking the occasion earlier this year, HARIBO España also opened a pop-up shop on Madrid’s Gran Via to launch Pica Goldbears, which combine the popular flavour with our iconic Gold Bear.   Read more about this significant milestone at the link below, and check out how the product have changed in the last 30 years ⬇️   https://lnkd.in/e-ccD_B9   #heritage #30years 

We are proud of the work our colleagues at HARIBO Italia are doing to spread childlike happiness to their local communities! 🌈 Earlier this month, the Piazza Belloveso was transformed into HARIBO Happyland – a vibrant and colourful new playground for all to enjoy! This transformational project is part of the Childlike Happiness 4 Everyone initiative, delivering happiness where it’s most needed. Transformations like this don't just happen overnight – they're built through meaningful partnerships, and through collaborating with local artist PAO and local municipalities, we were able to create an inclusive space for all to enjoy. Check out the video below to hear more from HARIBO Italia CEO Marco Piantanida in his interview with local channel UpTV about this initiative ⬇️

Congratulations to HARIBO UK charity partner Martin House Children's Hospice for an immensely successful ‘Raise The Roof’ fundraising initiative, contributing towards their BUILD campaign! 🏆 In the 36 hour challenge – sponsored by HARIBO UK – the Martin House team raised over £400k towards the hospice’s biggest transformation project date, helping to continue providing first-class hospice care for children and young adults with life limiting conditions and their families in the North of England. It’s inspiring to see how across markets, HARIBO colleagues are committed to bringing local communities together and spreading childlike happiness along the way.  Read more about this momentous achievement here ⬇️ #BackTheBuild

September has been a month of celebration for the team at HARIBO UK with announcements on two new stores, expanding our UK retail footprint and bringing the childlike happiness of HARIBO to more fans across the country 🎉   First up, HARIBO UK opened its first Scottish store (and most northern store) at Silverburn in Glasgow, where visitors have the chance to buy every type of HARIBO in the UK, as well as some international varieties, and exclusive HARIBO merchandise featuring Goldbear!   Also, this month, HARIBO UK announced the opening of its 13th retail store at The Trafford Centre in Manchester, bringing to life the Happy World of HARIBO for the city's confectionary lovers. Like in Glasgow, visitors will be able to enjoy a delicious selection of UK treats, as well as favourites from HARIBO España, Haribo France and HARIBO Germany.

Check out HARIBO Italia's latest Kids Voices commercial, which brings the pure joy of our infamous Starmix to hectic city traffic 📺   Our Kids Voices campaign turned 10 years old last year and, now with spots across the world, has become synonymous with HARIBO. Combining the everyday activities of adults with the carefree voices of children, this campaign perfectly exemplifies the moments of childlike happiness that HARIBO brings to its fans.

HARIBO Italia transforms the Piazza Belloveso 🛝   Last week marked the opening of the HARIBO Happyland at Piazza Belloveso, a redevelopment project spearheaded by HARIBO Italia. Designed by Milanese Street artist PAO and built in collaboration with local municipalities, the project delivered a new, inclusive community space filled with childlike happiness, in the heart of HARIBO Italia’s home city. This transformational project is part of HARIBO Italia's Childlike Happiness for Everyone initiative, which exemplifies HARIBO's commitment to supporting our global communities by bringing people together. Check out the video below to see the full transformation ⬇️

We are pleased to launch our new series – the Sweet History of HARIBO – celebrating HARIBO’s long history of delivering childlike happiness by spotlighting milestones from across the business. First up, we’re celebrating liquorice – the second foundation stone in HARIBO’s success story. Today, liquorice is loved by HARIBO fans all around the world, from Zanzigliss and Tirlibibi in France, Salty Sea in the Nordics and Pontefract Cakes in the UK. But did you know liquorice is one of the world’s oldest sweets? 100 years ago, in 1925 HARIBO began producing liquorice products and they quickly become one of the company’s most important lines. HARIBO’s first liquorice product was a liquorice stick with HARIBO embossed on it (pictured below), which was then followed by fan-favourites Lakritzschneke (liquorice snail), and of course Pontefract Cakes. In the early years of making liquorice at HARIBO, the liquorice wheel was made by hand on a small machine. While it was Paul Riegel – our founder Hans Riegel’s brother – who eventually invented a fully automatic machine in the 1950s, he still kept a model of the original machine on his desk. Find out more about the sweet history of HARIBO here - https://lnkd.in/eWEJz3G3 #heritage #liquorice #100years

HARIBO brings the Wonderful World of Phantasia to Toronto 🌈 ✨ #ICYMI - Last month, HARIBO brought a fantastical world of imagination to life with The World of Phantasia in Toronto, an immersive pop-up experience inspired by HARIBO's newly launched Phantasia Candy. More than just a sweet escape, the activation directly supported The Hospital for Sick Children (SickKids), Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. As families were gearing up for the new school year, this was the perfect opportunity to enjoy some last-minute fun, connect with the community and support an important cause.