ALOHAS

Welcome to the cradle of every pair of ALOHAS. Before each one comes to life, there are the expert hands that shape them at every step of the way, leaving a human trace behind. The finest materials, chosen with care. The precision behind every cut, stitch and seam. The patience to refine, mastering each pattern and every sample until reaching perfection. It’s the beauty of taking time and care. It’s the beauty of on demand. #ALOHAS

Détour [n.] — a different or less direct route to a place, taken to explore something along the way. Our latest editorial, straight from the streets of Paris, explores just that: how the city and its changing light invite to take the long way, slowing down, wandering, noticing. And when the air turns crisp, style follows: boots climbing to the knee, loafers layered with thick socks, coats buttoned up to the neck. Paris, until the next détour 🥐 #ALOHAS

London gave us the warmest welcome. Our new adventure at 45 Beak Street started with pints & pintxos, plenty of good music, and the best company we could hope for. We can’t wait to see everything this city has in store for us (starting with finding out which pub becomes our favorite). Thank you to everyone who joined us to celebrate this new beginning! #ALOHAS

Fifteen young voices and a song London has known forever, performed at 45 Beak Street, Carnaby: our new home. When London became our next destination, we dug deeper. We looked for what unites its people, the echoes everyone remembers from childhood. That’s how we found "London’s Burning", a nursery rhyme passed down for centuries. We made it our own, rewriting its meaning, always with respect for tradition. Now, it's official: hello London. We're open. ❤️🔥 #ALOHAS

September 20th. London Fashion Week was the perfect excuse to gather with friends of the brand in true London style. Together with Bold Management, we hosted an evening at The Dragon Room in Isabel’s Mayfair, sharing conversations, ideas, and maybe even a glimpse of what’s coming next for ALOHAS in the city... Thank you to everyone who joined us. More to come soon! #ALOHAS

We know keychains do a lot more these days than just carry keys… Still, they remain one of the clearest symbols of new beginnings. That’s why we designed two limited editions to celebrate our new home in Paris. Available as a gift with purchase, while supplies last. Only at our store at 75 Rue Vieille du Temple. #ALOHAS

Continuing The 490º Turn Series, our creative collaborative project where artists give our iconic Tb.490s an extra spin. This time, with photographer @gerardpatriz. His take, “Minimal Encounters”, is “a meditation on simplicity. A series that stages fleeting encounters between the shoe and the city’s quiet corners. Each frame becomes a conversation between object and environment, textures, restraint, and presence.” Here’s Gerard Patríz’s 490º turn. THE 490º TURN SERIES – TURN 003 #490turn #ALOHAS

Is it possible to slow down a city that never does? We’re not sure, but we gave it a try: we brought the ALWAYS LATTE CLUB to New York, the city that welcomed us just a few months ago with the opening of our new store. Turns out, all it takes is a latte (on us) at Leon’s Bagels, a sunny weekend, and a little chat on the sidewalk. Big thanks to everyone who came by. You made it one to remember! PS: We’re always latte, but never without our must latte ☕️ Now… what city should be next? #ALOHAS

Paris: we’ve moved, but not too far. Our new home is at 75 Rue Vieille du Temple, just down the street from our old spot at no. 120, still in the heart of Le Marais. And because new beginnings deserve a celebration, we’re preparing a little something... More to come soon! #ALOHAS

Either you’re in the office daydreaming of holidays, or on holidays having office nightmares. Either way, fall has just started. For us. Our new FW25 collection campaign turns our on-demand model into a visual statement: a reminder to buy with more intention, leaving impulse behind. Set against one of Antoni Bonet’s architectural masterpieces (think a deep pool, an endless garden, and 60s terracotta hues), the setup is full vacay vibes. The looks, a hint of fall. One thing’s for sure: we’re back to reality. And if there’s one good thing about that, it’s thinking about staples for the next season. On-demand math: shopping in August is a shortcut to fall. #ALOHAS