SackBerry reposted this
It took me 3 years to build a 6-figure USD agency with a 15-member team. But you can do this in less than a year! When I look back at how SackBerry grew, I see two very clear chapters. 📍 The version of me who did everything out of instinct. 📍The version of me who finally built the agency like a real company. >>> Things I’d definitely do again: 1. Build a strong content-first culture. Good content saved us. It made our content sharper, our clients happier, and our brand more trustworthy. 2. Focus on founder-branding instead of generic content. “Show your face. Tell your story. Build in public.” My founder-led content attracts inbound clients, builds deeper trust, and got me invitation to Josh Talks, Ted talks & multiple events. 3. Create systems before scaling the team. If you scale without systems, you create stress, not growth. The day we documented processes, built workflows, and set up a strong lead-gen + delivery engine… things finally became predictable. 4. Invest early in client experience. Clear communication + Weekly updates + Smooth onboarding. A team that genuinely cares. Clients don’t remember the content, they remember how you made them feel. >>> And now… the things I’d never repeat: 1. Saying yes to every client who enquired. Some deals gave money. Most gave headaches. The wrong clients drain your team, drain your time, and drain your peace. 2. Undercharging out of fear. In the beginning, I kept pricing low because I was scared someone would say no. But the reality? People respect you when you respect your pricing. 3. Hiring too fast. I thought more people = more growth. But more people without the right roles and systems = more chaos. 4. Doing everything myself for too long. I used to check every caption, approve every design, handle every escalation. It wasn’t leadership, it was fear. The day I let go, my team finally grew. 5. Putting content over mental health. There were days I posted even when I was anxious, exhausted, overwhelmed… because I believed consistency = survival. Agency life isn’t glamorous. It’s messy & unpredictable. Sackberry made me who I am. And I wouldn’t trade this ride for anything. What lesson you learned in the past year? #PersonalBranding #Content
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