MatomoCamp is live now, and all day long! Join us, drop a comment and ask all your questions about Matomo or web analytics in general. 👉 Matomocamp.org to check the schedule. See you at MatomoCamp 👋 ! #MatomoCamp2025
Matomo
Technology, Information and Internet
The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites
About us
Founded in 2007, Matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, Matomo is a privacy-first alternative to conventional analytics platforms — offering 100% data ownership, GDPR compliant configurations, and flexible hosting options, whether on-premises or in the cloud. Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From A/B testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management — Matomo offers the advanced tools enterprises need, without compromising privacy. Whether you're optimising user journeys or navigating strict compliance requirements, Matomo empowers you to make smarter, privacy-respecting decisions — without compromising control. All of this is supported by a global team of specialists, backed by a strong network of partners, and driven by a passionate open-source community committed to your success. 💡 See Matomo in action: https://demo.matomo.org 🔗 Learn more: https://matomo.org 🔒 Privacy Policy: https://matomo.org/privacy-policy/
- Website
-
https://matomo.org
External link for Matomo
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Wellington
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Open Source, Web Analytics, Tag Management, AB Testing, App Analytics, Customer Data Platform, GDPR-Compliant Analytics, Heatmaps, Conversion Optimisation, E-commerce Analytics, Campaign Performance Tracking, Customisable Analytics, Privacy-First Analytics, 100% Data Ownership, Data Analysis, App Data Analysis, Product Analytics, and Product Development
Products
![Click here to view Matomo]()
Matomo
Digital Analytics Software
Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance. With advanced features like heatmaps, session recordings, conversion funnels, tag management, and consent management, Matomo delivers enterprise-grade insights without compromising user privacy. Trusted by over 1 million websites worldwide, Matomo enables businesses to meet the highest standards of data protection and security. Flexible deployment options—self-hosted or cloud—give you full control over your data, with no vendor lock-in or third-party access. Designed for ethical analytics, Matomo empowers teams to make smarter, privacy-compliant decisions while retaining full autonomy over their data and infrastructure.
Locations
Employees at Matomo
-
Matthieu Aubry
Empowering People Ethically - Matomo Analytics founder, CEO at InnoCraft
-
Aneesh Chakko
Engineering Leader | Co-Founder
-
Amanda Armstrong
Revenue Leader, Advising and Scaling Global B2B SaaS Companies, Board Director.
-
Damion Brown
Advisor | Former Agency Founder | Working with Digital Teams on Strategy & Scale
Updates
-
Unlock real SEO growth by using web analytics to measure behavioural signals, fix technical issues, and guide your content strategy. Dive into the 7 key metrics that really move the needle and make your website not just visible—but valuable. #SEOAnalytics #DataDrivenMarketing #WebPerformance https://ow.ly/gtBc50XxT1B
-
Matomo reposted this
Tomorrow is the BIG #Matomo event of the year. How can you assist? Simply access to https://lnkd.in/efKbwVND and choose the room you want by selecting the URL of the stream. Huge thanks to our speakers: 📈 Thomas C., Ronan HELLO, Gabrielle Manfré🪻, Tomas Persson, Jorge Carvajal Powers, Dan Murovtsev, Leticia R., Michael Kornobis, Christelle Pacaud, Shamsuddin Altamash Shaikh, Dianna Huff, Simon MOURRET, Joachim Nickel, 💡💷 Amrdeep Athwal, Justine GONZALEZ, Anton Zelenin, Eric Melounou, Moisés Pindi, Evan Genest, Anni Kristiina Salo, Nicolas Martin and our moderators Alex Carmona, Peter Boehlke, Valentin B. and the Boscop team.
-
-
Analytics without compromise starts TOMORROW. 🎉 Join us live tomorrow for MatomoCamp, with the organizing team Ronan Chardonneau Alex Carmona Ronan HELLO Peter Boehlke and Boscop!
Analytics without compromise starts TOMORROW. 🎉 20+ speakers. 1 mission: Proving that ethical marketing is possible. MatomoCamp 2025 kicks off at 9:30 AM (Paris time) with sessions on: ➡️ GDPR-compliant attribution models ➡️ SSO security for enterprise analytics ➡️ Building ethical funnels for SPAs ➡️ Privacy in public sector organisations Set your reminder now to join the live stream! #MatomoCamp2025
-
We're #hiring a new Senior Innovation Engineer (m/f/d) – SaaS Innovation, 100 % Remote (Germany only) in Germany. Apply today or share this post with your network.
-
Matomo reposted this
Only one week to go, we can't wait! MatomoCamp is the place to get all your analytics questions, answered: 🔒 Which ethical alternatives are available to us right now 🤖 AI analytics with the Model Context Protocol (MCP) 📊 Attribution techniques that respect privacy 🎯 Real conversion tracking for SPAs ... and a lot more! Join us live on YouTube the 26th November! With tracks available in English and French. #MatomoCamp2025
-
Customer journeys aren’t linear, so relying on first- or last-click attribution misses what truly drives conversions. Multi-touch attribution reveals the real impact of every channel — and Matomo helps you do it while staying privacy-compliant. #MarketingAnalytics #AttributionModeling #Matomo https://ow.ly/K8xg50XusRm
-
Unlock clearer campaign insights without wrestling with confusing analytics tools or risking SEO mistakes. This playbook shows marketers how to use URL parameters the right way—so you can track every click, stay privacy-compliant, and finally make data-driven decisions with confidence. #DigitalMarketing #WebAnalytics #Matomo https://ow.ly/h2rp50XqOGk
-
Your weekly analytics reports are playing hide and seek in your inbox again. We all know this situations: That screenshot you took last Tuesday? Lost in your Downloads folder. The dashboard you promised to share? Still sitting behind a login screen. Your team's still waiting for those conversion numbers from Friday. Sound familiar? Here's what happens when teams actually get their analytics where they work: ✅ Marketing gets campaign performance every Monday morning ✅ Sales sees conversion rates spike and knows immediately ✅ Product tracks feature adoption without asking "can someone pull these numbers?" The Matomo Slack integration just went live! Completely free. Set it up in 2 minutes: ✓ Install from Matomo Marketplace (already there for Cloud users) ✓ Connect with OAuth ✓ Schedule your first automated report ✓ Watch your team actually use your analytics data Your data stays exactly where it is. We just deliver the insights where your team already lives. Because the best analytics dashboard is the one your team actually sees. Get the free Slack integration now 👉 https://lnkd.in/gG5zqqrw What reports would you automate first?
-
Where to come and meet us this month! 🤝 This month, you'll be sure to find the Matomo team at events in Europe and online. Whether you're looking to break free from surveillance analytics or simply want to chat about ethical data practices, we've got you covered! Here's where to catch us this month: 📍 Today in Paris: Ronan Chardonneau's still at GreenTech Forum with our partner Boscop, discussing how sustainable businesses can measure impact without compromising user privacy 📍 15 November in Brussels: We're proud sponsors of MeasureCamp! Alex Carmona and Ronan Chardonneau will be there with insights, answers, and yes... some great Matomo swag. Come say hi! 📍 16-17 November in Toulouse: Jean-Marc COURTIADE 📈 takes the stage at Capitole du Libre with "Matomo Analytics: Privacy-respecting web analytics", a deep dive into owning your data 📍 25-27 November in Düsseldorf: Our partner Joachim Nickel will represent Matomo at T3CON, the TYPO3 conference, showcasing seamless CMS integration 📍 26 November streaming Live: Save the best for last... MatomoCamp 2025! Our annual flagship event is completely FREE and packed with insights from privacy pioneers, customer success stories, and exclusive product previews. Each conversation, each connection, each question you bring helps shape the future of ethical analytics. See you there?
-