| Personal Information We Collect |
How We Use Your Personal Information (Our Business Purpose) |
With Whom Do We Sell/Share/Disclose Your Information? |
| Personal Identifiers |
- To administer our Properties, including troubleshooting
- To send you marketing materials and to provide you with personalized content and experiences
- To administer contests, sweepstakes and promotions
- To communicate with you about your Account or transactions with us and send you information about features on our Properties or changes to our policies.
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- Professional services consultants
- Content Embed Providers
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| Commercial Information |
- To provide goods and services purchased
- To comply with our legal obligations
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- Fulfillment vendors
- Professional services consultants
- Government agencies
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| Internet Activity Information |
- To optimize or improve our products, services, operations and Properties
- To detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity
- To send you marketing materials and to provide you with personalized content and experiences
- To perform research and business analytics, and identifying usage trends
- To monitor compliance with our policies, maintain network and information security
- To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
- To provide you with advertising based on your activity on our Properties and on other sites and applications
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- Analytics services
- Security vendors
- Other Information Technology (“IT”) vendors
- Professional services consultants
- Third Party Ad Partners
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| Contest and Promotion Information |
- To administer payments or prizes for contests, sweepstakes and promotions
- To comply with our legal obligations
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- Fulfillment vendors
- Promotional Partners
- Professional services consultants
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| Sensitive Personal Information |
- To comply with our legal obligations
- To verify your eligibility to participate in activations, contests and promotions and/or issue related tax statements for winners
- To prevent fraud and abuse and to secure our systems, data, resources and facilities from unauthorized access or exploitation
- To monitor compliance with our IT policies, maintain network and information security
- To provide security and comply with health and safety obligations
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- Professional services consultants
- Auditing and accounting firms
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