Sweden gambling policy update (April 2019)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Gambling and games will change in April 2019 to allow state-licensed gambling entities to promote gambling content in Sweden. After the update, advertisers who wish to promote online gambling content in Sweden should submit a gambling certification request through the updated policy page.

(Posted April 2019)

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