Important: At this time, the Small Business Advisors program is only available to US businesses and supported in English.
Connect with Google Small Business Advisors (SBA) for personalized guidance on how to use Google products to grow your business. Our one-on-one, 50-minute online consultations aim to help you leverage tools for success.
A specially trained Google Advisor can:
- Provide the latest guidance directly from Google.
- Tailor recommendations based on your specific business needs.
- Help you learn how to maximize the value of Google products such as Business Profile, Ads, and Analytics for your business.
Get Expert Guidance: An Inside Look at the Google Small Business Advisor Program
Check your eligibility for SBA
The Small Business Advisors service is intended for:
- Small businesses located and operated in the US
- Small business owners who manage their own online presence
- Businesses new to Google products and want to enhance their knowledge
- Businesses without an online marketing specialist or agency
The Small Business Advisors service isn’t intended for:
- Businesses located outside the US
- Large businesses
- Marketing or Search Engine Optimization (SEO) agencies
- Users without a Google Account
Understand how SBA works
Important: SBA can’t assist with Business Profile suspensions or verification issues. To learn more about these topics, go to our Help Center.
Our goal is to help you grow your business. We can help you with product setup, share best practices for product use, and provide tailored answers to questions about your business's online presence.
SBA takes a holistic approach toward digital guidance. In your online appointment, your Advisor gives you customized recommendations based on your goals, industry, business model, and needs.
Your Advisor can help you with:
Google Business Profile- Get help with setting up your Business Profile and optimizing it for Google Search and Maps.
- Help your customers find your business online.
- Engage and interact with your customer through your business.
- Learn more about Google Business Profile.
- Make sure your products show up on Google platforms such as Search.
- Help manage your product inventory on Google platforms.
- Recommend ways to increase product sales and measure its performance.
- Learn more about Merchant Center.
- Make sure you have a successful first campaign on Google Ads.
- Provide insight and recommend improvements on your Google Ads campaign.
- Learn more about Google Ads.
- Help set up Google Analytics for your websites and apps.
- Provide insight and recommendations on Google Analytics reports.
- Help understand the difference between Google Analytics and Ads conversion tracking.
- Learn more about Google Analytics.
- Help set up your business email address.
- Explain the benefits of upgrading to a Google Workspace Account.
- Create survey forms and recommend improvements based on the collected data.
- Learn more about Google Workspace.
- Help set up a YouTube channel for your business.
- Help you create a YouTube video ad for your business.
- Provide insight and recommendation to increase your business channel’s audience.
- Learn more about YouTube Ads.
Book your appointment with a Small Business Advisor
Important: At this time, the SBA program is only available to US businesses and supported in English.
When you book an appointment, you can find common topics we can help with. These topics include product setup, reports and results interpretation, and using Google business products effectively.
- Go to Small Business Advisors.
- In the "Overview" tab, at the top right, select Book appointment.
- Make sure to select the following:
- Appointment time
- Products you want to discuss
- Your objectives for the meeting
- On the “Summary and Payment” page, select Pay.
- Appointment cost is $39.99.
- When you select Pay, you agree with Google's Privacy Policy.
- After you confirm, you’ll receive a booking confirmation email that contains a link to join your online appointment at the scheduled time.
