The new Investment Strategy tab on the Recommendations page helps you make informed decisions about how to allocate additional budget across your campaigns to maximize performance. This tool provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value.
On this page
- Benefits of using the Recommended Investment Strategy
- How to use the Recommended Investment Strategy
- Keep in mind
- Differences between Recommended Investment Strategy and Performance Planner
Benefits of using Recommended Investment Strategy
- Allocate budget across campaigns: With the Recommended Investment Strategy, you can more effectively and strategically distribute additional budget across your various Google Ads campaigns using performance metrics.
- Make data-driven decisions: Get a personalized and customizable investment strategy based on your campaigns' performance history and potential growth.
- Align with your goals: Choose your key metrics, such as clicks, conversions, or conversion value, and discover how a larger investment can help you achieve your goals.
- Maximize return on investment: Direct your budget to the campaigns with the highest potential to improve your overall account performance.
- Explore various investment scenarios: Check different investment scenarios and how they might perform without manual in-depth analysis.
How to use the Recommended Investment Strategy
- Go to Recommendations within the Campaigns
menu.
- Select the Investment Strategy tab.
- Select whether you want to optimize for Clicks, Conversions, or Conversion value.
- Set your investment in 2 ways:
- Enter the "Additional weekly spend" you're considering.
- Enter the desired "Weekly increase" in your chosen key metric (for example, "50 more conversions"). The other field will update automatically based on your input.
- Review and choose your campaigns. The table shows a list of campaigns that can benefit from additional budget. You'll find details such as the suggested new budget, estimated impact on performance (for example, weekly increase in conversions), and new average CPA or ROAS.
- Customize your campaign selection. By default, all eligible campaigns are selected. You can deselect any campaigns you don’t want to include in this budget increase. The total spend and projected impact will adjust as you select or deselect campaigns, redistributing the planned investment across the remaining selections.
- Select Apply all to update the budgets for the selected campaigns.
Keep in mind
- Eligibility: An Investment Strategy will be available if at least one of your campaigns is limited by budget or could receive more conversions with a smaller relative increase in overall cost per acquisition (CPA).
- Target adherence: For campaigns using Target CPA or Target ROAS bid strategies, the budget suggestions aim to keep performance within your set targets.
- Fixed suggestions: You can’t directly edit the suggested new budget for individual campaigns within this tool. You can only include or exclude the campaign from the plan.
- Timeframe: Performance estimates are typically based on a 7-day period.
Differences between Recommended Investment Strategy and Performance Planner
| Investment Strategy | Performance Planner |
| Use this feature for short term budget increases on next 7 days. Allows for direct implementation | Use this tool for both short and longer term budget planning and forecasting up to 18 months |
| Budget-only planning with performance goal | Allows for bids and budget planning |
| Allows for planning of budget constrained campaigns at account level only. Budget reallocation isn’t supported. | Allows for planning for all campaigns from a single account or cross-account from manager accounts (MCC), including budget reallocation. |
| Accessible within the Recommendations page in Google Ads | Accessible within the Tools > Planning section of Google Ads |
