Sony Europe

Kids in Focus is a Sony Europe programme which aims to inspire the next generation of young people across Europe in the art of photography. Last October, our latest Kids in Focus workshop was held at Skaun Secondary School in Trondheim (Norway), which focuses on offering alternative classes to teenage students with ADHD, dyslexia, and reading and writing difficulties, to empower the students through the art of photography. Our colleagues from our Alpha Force of Sony Nordics led an engaging workshop for a group of 15-year-old girls, equipped with four donated ZV-E10 vlog cameras, to explore their creativity and learn essential photography skills. Students dove into technical fundamentals, mastering concepts like shutter speed, aperture, and ISO. Then, they captured various photographic styles, showcasing their newfound confidence and creativity, and a unique adventure on a renovated fishing boat allowed them to document crab fishing, applying their skills in a practical setting. 📸 A heartfelt thank you to our colleagues and everyone involved for making this workshop a memorable experience and leading new generations through the art of photography! 👏🏽 #Sustainability #SocialContribution #SonyCares [Image Description: A group of students on a fishing boat observe a man holding a crab while pointing towards the water. The man is wearing a bright yellow life jacket and has a camera slung around his neck. Several students are capturing the moment with their cameras, showcasing an engaging hands-on learning experience in photography and crab fishing. The backdrop features a cloudy sky and calm waters.]

Last October, one of our incredible teams from Sony Europe Belgium came together to bring the spirit of Sinterklaas (Saint Nicholas, patron saint of children) to mothers in need. In the lead-up to Christmas, we dedicated our time to preparing thoughtful gifts for families facing financial hardship, ensuring that no child goes without a present this festive season. 🎁🎄 From toys and books to cosy winter essentials, each gift was carefully selected and packed with love. The team had a great time - everyone was kind and welcoming. Our main task was helping to prepare the Sinterklaas packages, which included toys and books. They also had a tour of the organisation, and it was so impressive to see how smoothly everything works and how well-organised their activities are. Participating in these volunteering days is not only rewarding but also a great opportunity to learn some management skills! A heartfelt thank you to our dedicated volunteers, your commitment to this cause is truly inspiring! 💖 #SonyCares #Sustainability #SocialContribution [Image Description: A collage of images featuring volunteers from Sony Belgium in a warehouse setting. The top image shows three volunteers posing together in blue Sony t-shirts, surrounded by stacked boxes. The bottom left image captures the same volunteers standing side by side, smiling and wearing their Sony shirts. The bottom right image depicts one volunteer organizing boxes labeled "Premium Bananas" while another stands nearby. The atmosphere is cheerful and collaborative, highlighting the spirit of teamwork during their volunteering efforts.]

Last month, our dedicated teams in Türkiye came together for a meaningful environmental cleanup at Istanbul’s beautiful Alemdağ Forest. 🌳 With the collective effort of our Sustainability Ambassadors, Human Resources, Administration, and Global Business Solutions (GBS) colleagues, we proudly collected over 550 kg of waste! This initiative not only helps preserve one of Istanbul's green treasures but also reflects our unwavering commitment to sustainability. Every small step counts, and every volunteer makes a difference. Together, we are paving the way for a cleaner, more mindful future. Thank you, team, for inspiring each other and taking action for our planet! 💚 #Sustainability #SocialContribution #SonyCares Sony Europe [Image Description: Image 1: A collage featuring a community cleanup event. The top image shows a group of volunteers wearing blue shirts posing with black garbage bags, with banners in the background. The bottom left image captures two volunteers collecting trash, while the bottom right image shows a close-up of hands picking up litter from the ground. The event emphasizes teamwork and environmental responsibility. Image 2: A collage depicting a community cleanup event. The top image shows a group of volunteers wearing blue shirts and standing in front of large black garbage bags, with banners in the background. The second image features a volunteer picking up trash from the ground, while another volunteer is seen carrying a bag. The bottom images show close-ups of volunteers actively collecting litter, emphasizing teamwork and environmental responsibility.]

📣 We are thrilled to announce the launch of the SonyAI Fair Human-Centric Image Benchmark (FHIBE), a groundbreaking dataset designed to establish a new global benchmark for fairness evaluation in computer vision models. Over the course of three years, a global team of Sony AI researchers, engineers, policy specialists, and project managers worked to develop the rigorous procedures for data collection, annotation, and validation that became FHIBE. In an era where AI technologies are integral to our daily lives, addressing bias and ethical data collection is more important than ever. FHIBE is the first publicly available, consensually collected, and globally diverse dataset for evaluating fairness for a wide variety of human-centric computer vision tasks, including face detection and verification, pose estimation, and visual question answering. FHIBE includes 10,318 diverse, consented images, captured across 81 jurisdictions using varied environments and camera types. Each image is meticulously annotated to capture a wide range of demographic and physical attributes, enabling nuanced assessments of fairness and bias. As Alice Xiang, Global Head of AI Governance at Sony Group Corporation and Lead Research Scientist for AI Ethics at Sony AI, stated, “FHIBE is proof that fair and responsible practices can be achieved when ethical AI is a priority. AI is evolving rapidly, and it is imperative for us to investigate the ethical implications of how we collect and use data. For too long, the industry has relied on datasets that lack diversity, reinforce bias, and are collected without proper consent.” Join us in paving the way for a more equitable future in AI! 🌍✨ For more details and access to the dataset, visit: https://lnkd.in/g59tjgJj #SonyAI Sony Europe #Technology #EthicalAI https://lnkd.in/egPGJZDt

Last week, AbilityNet hosted TechShare Pro, the largest gathering of digital accessibility and disability inclusion professionals in Europe. We are proud that this was the seventh year of Sony Europe sponsoring the event.  Our team demonstrated some of the accessibility features of our products, as well as customer support through Be My Eyes and examples of accessible packaging. It was a pleasure for our team to connect, meet, and learn from so many leaders, specialists, and advocates from across the world! 🌍  Thank you Amy Low CPACC FRSA, Mark Walker, Catherine Grinyer, and the AbilityNet and Attendable teams for organising another successful TechShare Pro! 💜   #Accessibility #Sustainability #TechSharePro2025 #SonyCares [Image Description: Image 1 - A picture collage showing two images. On top, a live panel discussion titled "AI, Accessibility and the Future of AT" featuring five panel members, including one female host and a male British Sign Language interpreter. The backdrop displays purple TechShare Pro 2025 branding and two screens showing the panelists' names and organizations. On the bottom, a group photo of six Sony members gathered around a circular table with a black tablecloth, with Mark Walker from AbilityNet positioned in the center. Image 2 - A picture collage showing three images. A vibrant scene from TechShare Pro featuring attendees engaging in discussions and networking in a bustling room. Below left, Sony's Raheel Malik showcases accessibility settings on a BRAVIA television to a male attendee, surrounded by various Sony audio products and a 'Safe Listening' banner. Below right, Michelle Ward demonstrates the 'Be My Eyes' customer support feature to a female attendee, with a TV display and a 'Making Customer Support Accessible' banner in the background.]

Recently, our Sony Europe Lund branch participated in two events aimed at inspiring future talent in technology and innovation, Coder Kids and ARKAD. At Coder Kids, a yearly event arranged by Ideon Science Park in Lund that Sony has proudly joined since its inception, we supported young learners aged 8-12 in exploring coding through Scratch, helping them create their own games and projects. This initiative aims to inspire young minds to dive into the world of coding. 👩💻 Later, at ARKAD, the annual career fair at Lund University, we connected with students, shared insights about our work and career opportunities, and featured our ‘Wheel of Fortune’ for fun interactions and giveaways. 🎓 We’re excited to continue fostering innovation and creativity in the next generation! Thanks to all our members who represented our company and dedicated their time to inspire and guide these future talents! #Sony_Lund #Sustainability #SocialContribution [Image Description: Image 1: A collage featuring the Sony booth at a career fair. The top left shows attendees engaging with the booth, while the top right displays Sony representatives at the booth with a basket of materials. The bottom left captures a group of students interacting with the booth, and the bottom right shows a crowd gathered around the booth, highlighting the lively atmosphere of the event. Image 2: A collage from the Coder Kids event, showcasing a large group photo of participants in the top left, all wearing event badges. The bottom left image shows two children working on laptops, while the bottom right features adults and children collaborating at tables with laptops and learning materials. The overall atmosphere reflects a vibrant and engaging coding workshop for young learners.]

Exciting News for tennis fans! 🎾 Sony and ATP Media announce a multi-year strategic partnership! This collaboration will bring innovative products to enhance the global tennis experience. Stay tuned for more updates! 😍

Last month, a dedicated team from our Sony Europe Lund office had the incredible opportunity to volunteer at Erikshjälpen, a child rights organisation committed to combating poverty and supporting those in need, with a non-profit second-hand business. During our time there, we engaged in a variety of tasks, including sorting incoming goods, repairing broken items, washing dishes, cleaning and price labelling, and assisting at the cash register. Not only did we contribute to the vital work of Erikshjälpen, but we also experienced the joy of connecting with individuals from diverse social backgrounds. This day was not just about giving back; it was a fantastic team-building event that deepened our understanding of the organisation’s mission and reinforced our commitment to supporting children's rights and community welfare. A heartfelt thank you to everyone who participated! Your efforts truly made a difference! 💪❤️ And a special thanks to Erikshjälpen for their continuous work in support of those in need! 🙏🏻 #Sustainability #SocialContribution #Sony_Lund #SonyCares [Image Description: Image 1 - This collage features two images of a group of individuals in a warehouse setting, standing all together, all wearing matching black shirts, in front of shelves filled with various items. The atmosphere is collaborative and focused, showcasing a sense of teamwork. Image 2 - This collage features a series of images showcasing a group of individuals engaged in various activities.  The top image captures a gathering around a table, where participants are enjoying refreshments and engaging in conversation, all wearing matching black shirts with the Sony logo. The lower images depict the group in a community setting, actively participating in tasks such as sorting items and organizing a space, reflecting teamwork and collaboration. Image 3 - This collage features a series of candid moments showcasing teamwork and collaboration among individuals wearing Sony-branded attire. The images depict various activities, including customer service at a counter, friendly interactions among team members, and engaged discussions over tasks. The setting appears to be a vibrant community space, emphasizing a sense of camaraderie and dedication to their work.]

Last week, Sony Europe Lund branch hosted a special day where colleagues could bring their kids to work! It was a fantastic opportunity to introduce the next generation to the exciting world of Sony. 🎮✨ The kids enjoyed a variety of activities, including PlayStation games and VR experiences, interactive entertainment, a creative craft station, ping pong and more! 🤩 This event not only allowed us to share our workplace culture but also helped us create lasting memories with our families and show the kids their parents' workplace. Here’s to more fun and engaging experiences together! 💙 #LifeAtSony #Sony_Lund [Image Description: Image 1 - A collage of children enjoying a fun day at Sony in Lund. The top section shows kids interacting with staff in a hallway, with one child giving a thumbs up. The bottom left features children playing ping pong, while the bottom right captures kids engaging with VR headsets and video games. Image 2 - A collage showcasing various activities during the Sony kids' day. The top left shows a child holding a snack, while the top right features kids sitting together on a couch. The bottom left depicts a child relaxing in a large chair, and the bottom right captures a group of children gathered around a table with craft supplies and snacks, engaging with staff.]