Kiri has been covering the ecommerce sector for Forbes’ retail section since 2017, with a specific focus on retail media and online marketplaces.
Kiri shares commentary about the retail media industry on LinkedIn and through her daily show and newsletter, “Retail Media Breakfast Club.”
Previously, Kiri founded the retail media marketing agency, Bobsled Marketing, in 2015. Bobsled was acquired in 2022.
She has been named a top 100 "Retail Influencer" by Rethink Retail and one of Ad Age’s 40 Under 40. Kiri has written several books about Amazon and Instacart, and hosted a popular podcast about ecommerce.
For Forbes readers, Kiri shares trends and insights in retail media and online marketplaces.
How Circana’s Cara Pratt Plans To Fix Retail Media’s $60 Billion Measurement Problem
With its acquisition of Nielsen’s Marketing Mix Modeling business and NCSolutions, the company is positioning itself as the independent arbiter that retail media needs.
Sam’s Club Bets On Experiential Retail Media With INDYCAR Sponsorship
Sam’s Club activated its sponsorship of Andretti Autosport at the INDYCAR season finale in Nashville—the company’s first retail media activation of this scale.
Why Retail Media Networks Hide Their Tech Stacks From The Very Brands They Want To Attract
Retail media networks hide their tech stacks, frustrating advertisers and stalling DSP integrations. Why secrecy hurts growth—and how transparency wins budgets.
Walmart Reveals AI Roadmap That Points To A World Without Search Bars
Walmart's new AI roadmap includes Sparky, an AI assistant, and other autonomous agents acting across its entire retail operation.
DSPs Promise To Unlock Retail Media Demand. What’s Holding Retailers Back?
As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side Platforms (DSPs) promise ad buyers and scale.