Bloomreach

Email and SMS is a dream team for Black Friday marketing campaigns. When they work in sync, brands can build real-time interactions that get real results.   That’s why Mayborn Group Limited Group adopted SMS to bolster its peak season strategy. Using Bloomreach, they sent personalized texts that complemented Black Friday emails — creating one coordinated conversation with every customer.   The results speak for themselves: SMS and email campaigns drove a 126.9% uplift in conversions, and SMS alone delivered an incredible 7,433% ROI.   👉 See how Mayborn Group made it happen in our case study.

We’re proud to welcome Sumissura to the Bloomreach community!    A champion of made-to-measure womenswear, Sumissura is transforming how women experience fashion, giving them the power to create garments that reflect who they are, not who the industry says they should be.   With Bloomreach and our partner Vecton | Marketing Automation Experts, Sumissura is now extending that same philosophy to their digital strategy. From personalized emails to localized web journeys, every customer touchpoint will be as thoughtful and unique as the clothing the brand creates.   This is personalization with purpose, and we’re excited to be part of Sumissura’s journey. #CustomerExperience #Personalization #Fashion #Womenswear

  In Episode 2 of our Supercharge Shopify With Bloomreach series, Steven Johnson shows Shopify marketers how to stop showing the same pop-up to everyone and start creating personalized experiences that actually convert.   Steven walks through using advanced segmentation and custom data definitions within the Bloomreach platform to help Shopify marketers: 🛍️ Define purchase channels once and apply them everywhere 📊 Map purchase types for cleaner flows and reporting 🔁 Build post-purchase experiences automatically for every customer type   🎥 Watch Episode 2 now and see how Bloomreach helps you turn data into personalization that performs.   Want to learn more about how Bloomreach and Shopify work together? Check out the link in the comments!   #POS #OnlineShopping #Shopify #Bloomreach #YouTube

The inbox isn't getting any easier to win. That’s why you need the right toolkit to build top-performing campaigns. Here’s the 5 non-negotiable features you need for modern email marketing. If your current platform doesn't check all the boxes, you're working harder than you need to — and likely leaving revenue on the table.

With Black Friday almost a week away, we know that's when every brand fights for attention. But how do you cut through the noise and truly connect with customers?   For the retail group TFG (The Foschini Group), the answer was simple: talk with them, not at them.   Using Bloomreach Clarity, TFG turned on-site shopping into a real-time conversation — one where conversational AI guides customers to the right products with instant, personalized recommendations.    The results exceeded expectations, right when it mattered most. Clarity boosted conversion rates, increased RPV, and drove meaningful engagement during Black Friday weekend. 📈

We’re thrilled to welcome Hockerty to the Bloomreach community!   As a pioneer in custom menswear, Hockerty is now tailoring its digital experiences with the same precision as its suits, entering a new era where every message, offer, and interaction is made to measure.   With support from our partner Vecton | Marketing Automation Experts, Hockerty will unify customer data and deliver seamless, multilingual journeys across email, web, and more.   Perfect fits meet tailored tech, and we’re just getting started.

We’re thrilled to announce partnership between Bloomreach and Retention.com🎉 Together, we’re helping brands turn more anonymous visitors into known, engaged customers — and activate that identity inside Bloomreach Engagement across email, SMS, web, and ads. What this unlocks for marketers: ✅ Fill identity gaps and expand marketable audiences for stronger lifecycle and retention programs. ✅ Enrich profiles and power real-time personalization on-site and across channels with Bloomreach Engagement. ✅ Accelerate re-marketing performance with more complete first-party signals — all within your existing workflows. With this partnership, marketers can connect identity and engagement like never before — creating seamless, personalized experiences that drive lasting growth. “Personalization isn’t just about data, it’s about people. With Bloomreach, we’re helping brands bridge the gap between who their customers are and how they engage with them. Together, we’re making marketing more human, more relevant, and ultimately, more effective.” - Diana Ross, CRO & Co-Founder, Retention.com   "Bloomreach and Retention.com are aligning to help brands turn more anonymous traffic into loyal customers—pairing identity resolution with AI-powered activation to drive meaningful growth for our mutual customers.” - Rachel Fefer, VP, Global Strategic ISVs and AMER Partnerships

We brought product and customer data together years ago. Now we’re deepening that connection and making it faster and easier to use across products and use cases. If AI-powered experiences are the “what,” integrations are the “how.” Teams don’t need more pipelines — they need a clearer path from data to outcomes. That’s why we’re introducing a streamlined way to integrate with Bloomreach so brands can move from ingestion to activation even faster than before. What changes for digital leaders: -Less lift, more lift-off: Standardize product data once, then activate it across all Bloomreach products -Real-time ready: Route customer behavior to the right destinations as it happens -One door in: Centralized access and governance across all products This isn’t a new dashboard — it's a new default for how data flows within the Bloomreach ecosystem. 👉 Read our blog post to see how the new Data Hub works to speed up time-to-value: https://lnkd.in/eu-3dMZi 

We're excited to welcome Dave Jardine as SVP Sales & GM, Americas! Dave brings a proven track record of scaling go-to-market teams and delivering exceptional client experiences. His vision aligns perfectly with our mission at a critical time in commerce. As new channels emerge—from conversational AI to evolving discovery experiences—our ability to personalize across any touchpoint becomes even more valuable. With Dave leading our Americas team, we're ready to help brands navigate these new frontiers. Welcome to the team, Dave!