DMi Partners

Enterprise brands always ask whether we have experience in their vertical. Yes, this is important, but there are more critical questions to address. VP of Growth Zach Labenberg's new blog post breaks down all the factors that come into play for agency-brand fit and explains how smart RFPs can get the most revealing insights into potential partnerships. https://lnkd.in/ex_xGxjw

Google's AI agents for analytics and ad campaign management COULD be great for advertisers. VP of Media Services Kristina Nolan's take (as featured in Ad Age): "They are a meaningful step toward turning ad and analytics platforms from instruments of reporting into conversational co-pilots."   The real test with this and all newly introduced AI features within these platforms will be how much it actually reduces friction and drives incremental lift rather than just surface convenience. When AI is able to handle the mechanics, marketers get precious time back to think bigger, to interpret insights, connect dots, and apply judgment that machines can’t replicate in the same way.” Full article below! https://lnkd.in/gdTyuT9N

Email and affiliate marketing can work just fine in silos. But the right full-funnel agency will make their impact a whole lot bigger. VP of Growth Zach Labenberg's new post explains just how and why that happens. https://lnkd.in/ea7SYpch

Scope, resources, fees -- lots of fundamental pieces can change during the #rfp process. An agency that can't pivot from the jump won't be your best long-term growth partner. VP of Growth Zach Labenberg's new post for the DMi blog talks about our approach to staying flexible in the RFP process -- and what that portends for brands who choose to work with us to drive growth. https://lnkd.in/eFuZZR7e

Among email marketing's (many) under-recognized strengths: its ability to supercharge search marketing. CEO Patrick M.'s appearance on Benjamin Shapiro's #voicesofsearch podcast is rich with actionable ways to leverage email across channels. Listen now, make some moves tomorrow, and watch your revenue lift in the holiday season. https://lnkd.in/e_mv-QuN

This November, we're thankful for Sr. Account Strategist Aimee Hall! Aimee has been with DMi for close to 5 years and has absolutely crushed just about everything she's worked on from day one, earning her the moniker, 'Slaymee'. That trend hasn't shown any signs of cooling off, as she continues to impress clients and teammates alike and has become a go-to for strategy advice. Aimee is super detail-oriented, deeply analytical, thinks on her feet, and has incredible recall. This allows her to look at the situation and given data from every angle and quickly run through possible scenarios in her head based on a combination of the task at hand and referencing her extensive experience. The result is best-in-class insight that only a human could provide, and she's more than happy to provide it (or any other help, for that matter) to anyone who asks. Outside of DMi, Aimee loves hanging out with her two nephews as much as possible, and if she's not with them or out and about, there's a high chance she's binging Bravo shows. Thank you, Aimee! We couldn't be more proud to have you on our team.

Want to transform your holiday email performance? The folks at MarTech have a gift for you tomorrow...and VP of CRM Brian McKenna is helping with delivery. Join in Tuesday for a free panel (part of Martech's November conference) on using AI for more effective email personalization and higher engagement! Brian joins Scott Gillum, Sara Ramlo Larsen, and Nathaniel Rounds on a rock star panel. Panel link in the comments!

Just in time to juice your #emailmarketing revenue this Q4! Join VP of CRM Brian McKenna and the rest of a powerhouse panel at MarTech's fall conference on Tuesday. Free to attend, invaluable insights. With Scott Gillum, Sarah Larsen, and Nathaniel Rounds

The holiday rush is coming fast! Check this list (and check it twice) to tune up your TikTok ads strategy, courtesy of VP of Media Services Kristina Nolan and MediaPost: https://lnkd.in/ey3fmMDA

Out-of-the-box email automations are effective - so much so that they've become problematic. Why? As VP of Growth Zach Labenberg explains, brands are settling for good when they could apply rigor to their campaigns to make them truly great. More details in our brand-new blog post. https://lnkd.in/eWB5Nf6f