Attended Dscout’s Co-Lab 2025 presented by Julie Marie Norvaisas and wow—there’s a real shift happening in UX. With AI making everyone a potential “builder,” the conversation isn’t just about speed or access, but how we actually define quality when anyone can spin up a prototype.
Gordon Ching really explained well the distinction between “quality at the builder level” versus “quality at the problem level.” It’s not enough to make something fast—are we solving the right problems with depth, or just generating more artifacts? As multidisciplinary “blackbox” teams pop up, defining and measuring quality gets even trickier (and more important).
I also loved hearing about Eleanor Sandford’s PIES framework (predictable, intuitive, efficient, streamlined), a way to keep ourselves honest and make sure we’re nailing the basics before chasing “wow” moments. It’s practical, but also acknowledges that real user resonance only happens when everything else quietly works.
Cal Thompson also expressed how AI tools are pushing even the most classically trained researchers (who might not “do wireframes”) to prototype, test, and communicate ideas visually. This shift leans towards action-oriented teams that debate less about abstract docs and more about working products everyone can poke at, making feedback sharper, faster, and more focused on real outcomes. Suddenly, the conversation changes—from “what do you mean?” to “that part right there… why isn’t it working?”
If you attended CoLabs too, I’d love to hear what stuck with you!
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