Exploding Topics

What's going on with AI?

Google basically confirmed what everyone suspected. They lean heavily on something called site authority to decide who they trust. The sites winning in 2025 aren’t chasing random keywords. They’re owning whole topics. Here’s a simple 7-step playbook to build real topical authority: 1. Lock in your real topic lane Most people go way too broad. “Email marketing” is a swamp. “Email marketing for SaaS founders” is winnable. Pick something you can actually dominate. 2. Build out the full topic universe Find every angle, question, and subtopic your audience looks for. Reddit, Quora, YouTube, PAAs, competitor content, customer questions. You want hundreds or thousands of queries, not a tiny list. 3. Turn keywords into actual clusters Use SERP similarity. If two keywords share most of the same ranking pages, they belong together. Tools that cluster by pattern usually miss the nuance. (Keyword Insights is solid for this.) 4. Design your hubs Create a big pillar for the broad idea. Then build pages for every subtopic. Link them together so Google sees you cover everything that matters. 5. Run gap analysis like an adult Find clusters where competitors rank and you don’t. Sort by demand and difficulty. Those clusters usually give the fastest lift. 6. Add real information gain Google wants something new. Original insights, research, data, experience. Not AI regurgitations. If your page doesn’t add anything, it won’t move authority. 7. Use internal links with intention Hub to clusters, clusters back to the hub. No orphans. Everything should reinforce the bigger topic. Sites that follow this structure grow traffic way faster than sites that publish content randomly. The question isn’t should you build topical authority. It’s whether you’ll do it before your competitors beat you to it.

Would you wear a "smart" menstrual cup? That question blew up on TikTok and the comments were loud for a reason. Women already deal with apps tracking cycles, apps selling data, and companies quietly collecting some of the most sensitive health information a person can have. And there’s a lot of real history behind the concern. Companies have paid huge money for data on pregnancy signals. Google faced legal trouble around this. The Flo app was sued for sharing data without permission even though the app was marketed as private. So when a smart menstrual cup shows up, it creates a real tension. Is this innovation that actually helps, or another product built on data that people never asked to give away? Curious where you land. Helpful or way too invasive 🤔

Are we heading into a winter where Americans freeze while AI keeps the lights on for data centers? It sounds dramatic, but the numbers are getting harder to ignore. At Exploding Topics we’ve been digging into the power demand behind AI because data centers are pulling an enormous amount of electricity right now. The growth curve is steep and it’s accelerating faster than most people realize. That matters for everyone, but it matters even more in places like Texas. This is the same grid that already struggled during the freeze. The same system that barely holds up during peak load. And now it’s getting hit with a brand new source of demand coming from AI growth, not the weather. AI isn’t just a tech story anymore. It’s turning into an energy story. And if consumption keeps rising at this pace, winter reliability becomes a real concern. Curious where you land on this. Is AI pushing innovation forward or pushing our grid too far?

This one was embarrassing... Smart glasses have been “right around the corner” for more than a decade. Every few years we get a new demo, a new prototype, a new promise that this is the next big shift in computing. So the real question is: is this the future or is it fugazi? At Exploding Topics we’ve been tracking interest around smart glasses, AR glasses, and wearable AI - and the search demand was quietly climbing. Not hype-level growth, but a steady, consistent increase that usually signals a category getting ready for its real moment. The hardware is still awkward. The experiences are still limited. And most people haven’t actually tried a pair they’d wear in public. Future or fugazi, where do you land?

Are we headed toward a future where robots cook for us? 🤖 That question has been popping up more than ever. At Exploding Topics we’ve been digging into the future of cooking because searches for terms like “robot cook” and “robot chef” are climbing fast. It’s the kind of trend that feels like science fiction from the outside, but the signals underneath tell a different story. Demand for automated cooking is growing across restaurants, home kitchens, and even meal prep companies. What used to be a novelty demo is starting to look like the early stage of a much bigger shift. The interesting part isn’t just the robots. It’s what this means for labor, speed, food consistency, and how businesses will adapt when automation becomes normal instead of surprising. Curious where you think this goes. Are robot chefs a gimmick or the start of something huge?

Jeff Bezos is a CEO again and he just launched a new AI startup called Project Prometheus. The name alone raises questions, but the timing is what really got our attention. At Exploding Topics we’ve been tracking a steady decline in search interest for a lot of AI categories. Tools that were surging six months ago are losing steam. Even broader AI terms are cooling off. So why step back into the CEO role now? Why launch a new AI company while the trend line bends downward? Is he seeing something the market is missing? Curious to hear what you think. Are we watching the next big AI push or the beginning of a reset in the space?

Michael Burry predicted the 2008 housing crisis. Now he is betting against something else. #michaelburry #stockmarket #thebigshort #finance #money

Neutrogena just recalled 1,300 cases of their makeup remover wipes. Most people see a recall. Business owners should see a warning. Markets can shift overnight. Consumer conversations can flip instantly. And trends that looked stable yesterday can become liabilities today. Staying ahead of what’s breaking, declining, or surging isn’t optional anymore. It’s part of protecting your brand and spotting opportunities before everyone else notices. We’ve been tracking spikes around products, startups, and more. It's moments like these are a reminder of how fast things change. #recalls #neutrogena #beauty

Is the AI bubble about to burst? 🤔 A few months ago, everything AI-related on Exploding Topics was exploding. New tools, startups, and frameworks were shooting up like crazy. But lately, the charts are telling a different story. We’re seeing a clear drop-off across many AI topics. Not a crash, but a noticeable slowdown in search interest and growth velocity. Is this just a temporary correction before the next wave of innovation? Or are we starting to see the early signs of an AI bubble losing air? I’m curious what others are seeing, especially founders and marketers in the space. Are users burning out, or are we just normalizing to a new baseline? (Charts below 👇)