Influur

Olivia Dean didn’t explode overnight, she grew into the kind of artist culture can’t ignore. A Grammy nomination. A UK chart double. A rise fueled by fans, creators, and a story that spread because people shared it. From 400K TikTok videos to festival moments that pushed new listeners straight to her music, creators helped turn her storytelling into a cultural wave. 👉 Read more about how artists and creators move the industry forward and what Olivia Dean’s rise teaches us about the new creative playbook here: https://lnkd.in/e-8YSzJB

While part of our team was in Mexico covering F1, the other was across the globe in Spain for our collaboration with Atlético de Madrid and ESPN+. Two cities, two massive sporting moments, one mission: Connecting creators and brands through experiences that move the world. 🌍⚡️ #Influur #CreatorEconomy #InfluencerMarketing #SportsMarketing #F1Mexico #AtleticoDeMadrid

During F1 Mexico, the spotlight turned toward emerging Colombian artist Aria Vega, who performed her unreleased single AY MAMA (Mi Tiburón) in front of creators, music VPs, and fellow artists. It was a moment that showed how the connection Influur creates between creators and the music industry keeps shaping what’s next. Now that the track is out, we’re proud to celebrate her launch and everything that’s ahead. 🦈✨ #Influur #MusicMarketing #CreatorEconomy #F1Mexico #InfluencerMarketing

The roar. The rhythm. The rush. #F1Mexico became more than a race, it was a cultural takeover. From creators to industry leaders, our #InfluencerPitStop turned the Grand Prix into a moment of influence, connection, and history in motion. #Influur #F1 #MexicoGP

This past weekend, Influur turned the Grand Prix of Mexico into a celebration of culture and influence. Alongside top creators, artists, and music executives, we partnered with global brands including Lenovo, Kbeauty, Twitch, 5020 Records, and Kaba to create a space where entertainment, innovation, and community came together to amplify the industry. For three years, Influur has led the way in shaping how culture shows up at global events, connecting creators and brands to moments that move the world forward. Read the full recap: https://lnkd.in/dW2KtTBa

The music industry is facing an AI acceleration that is hard to ignore. Spotify’s removal of 75 million tracks, Sweden’s new licensing model, and the rapid rise of Sora 2 are reshaping how music is made, distributed, and monetized. We break down what’s happening and what labels need to know to stay ahead. Read the full blog: https://lnkd.in/ekETB-4c

Engines on. The final countdown begins. One week until Mexico’s Grand Prix and our VIP suite is gearing up to host top creators, industry leaders, and partners for an unforgettable weekend. 🏁🇲🇽 Let’s make this edition one for the books.

Yesterday, SharkNinja Beauty brought together top beauty creators at Casadonna Miami to celebrate Latino culture and showcase their innovative product line. We love being a part of everything Shark Beauty is building… a brand that continues to push culture, creativity, and community forward.

Friendly reminder to focus on numbers but don’t get lost on them. Trust your vision.