Kobie

With Black Friday right around the corner, it's the perfect time to make sure your loyalty strategy can hold its ground during the holidays. Over the past few months, we’ve unpacked the signals shaping Holiday 2025 - ICYMI (or want the full picture in one read), the full Holiday Loyalty Guide goes deep into the forces shaping Q4, the strategies that cut through discount fatigue, and the pitfalls to avoid as competition peaks. https://lnkd.in/eW9FPUEg

We believe that enterprise value is intrinsically linked to the well-being and growth of the people who drive the brand, both internally and externally. This month, we're joining the effort to change the face of men's health through Movember. This cause hits close to home for many of us, including Kobie's Farrah Shultz, who champions this effort in honor of her father. Movember tackles issues like mental health, suicide prevention, prostate cancer, and testicular cancer. By fostering open dialogue and raising funds for game-changing research, Movember works to break down the stigmas that often prevent men from seeking help. We invite you to learn more about Movember’s mission and consider making a direct impact. Every donation supports vital research and health programs that are changing lives. Donate to Movember! https://lnkd.in/ep3JEi3W

When it comes to loyalty, micro-moments matter: Every scroll, pause, and click is a signal. Capturing these moments creates a living map of customer intent that you can operationalize into profitable personalization. In Kobie’s eBook: How Loyalty Data Fuels the AI Marketing Revolution, we break down how to operationalize your loyalty data to evolve from a static program into a dynamic system that anticipates needs, optimizes investment, and drives enterprise-wide growth. Learn more and download the full eBook today! https://lnkd.in/ehwsYHEU

Innovation is part of Kobie’s DNA — and our global Software Engineering team just proved it. 🌍💡   Engineers across Kobie, in India and the US, came together for an AI Hack-a-thon, challenging teams to experiment with Artificial Intelligence (AI) and elevate key parts of our agile software development lifecycle.   The mission? Identify real opportunities where AI can add ongoing value — from improving efficiency and quality to accelerating delivery. Teams were evaluated not just on their final solutions, but on how they leveraged AI throughout the process.   We’re incredibly proud of the talent, creativity, and collaboration across our global team.   Congratulations to our AI Champs! 🎉  🏆Story Compilers – Tanner Pfeffer, PSPO, PSM 🏆 Talk to the Product – balaji KJ & Cory Bianchi   A huge shoutout to all participants for pushing boundaries and shaping the future of tech at Kobie. Onward! 🚀✨

Loyalty is a data powerhouse: 70% of consumers feel more comfortable sharing data through loyalty programs than outside of them. In Kobie’s latest eBook, we dive deep into why data granularity matters, how loyalty data can drive enterprise-wide decisions, and the ways data unlocks the value of AI in detecting micro-moments, predicting behaviors, and delivering real-time personalization. 👉 Ready to rethink your loyalty data strategy? Download the full eBook today: https://lnkd.in/e7kxT4dc

We’re proud to be recognized by Gartner as a representative vendor in the 2025 Market Guide for Loyalty Program Vendors! This acknowledgment nods to our continued commitment to delivering end-to-end loyalty solutions that combine strategy and technology to help the world’s most successful brands grow enterprise value through loyalty. See what made Kobie a market leader: www.kobie.com 

If your loyalty team is still stuck in the cost center mindset, it's time to evolve. In our latest eBook 📖 we guide readers beyond theory towards actionable insights for brands who are ready to harness loyalty as a strategic growth engine. Kobie's EVP of Innovation, Rachel Bicking, and VP of Strategic Consulting, Chris Barnett, detail how to elevate attribution models, build a scalable data ecosystem, and turn micro-moments into measurable ROI 📈 . Whether you're a marketer, strategists or data leader, download the eBook to start turning loyalty into lasting value: https://lnkd.in/eNKMx-vZ

Innovation isn’t the point, adoption is. Our 2025 Consumer Research points to a pragmatic mix: personalization you can feel (progress, choice), brand-value levers (referrals, access), and a segmented rollout for emerging tech. Map features to motivations, keep currency ubiquitous, and pilot what’s novel with clear “why.” Read more for features to scale now and how to stage the rest: https://lnkd.in/eRKWXzxs

Hello November! Let’s say goodbye to October with one last treat… Kobie’s monthly content roundup. From decoding holiday signals to designing loyalty for superfans, catch up on what’s new in the world of data, emotion, and engagement. • Holiday 2025: The Signals Beneath the Surface: https://lnkd.in/eY5DYW37 • Kobie x Forbes: Zero-Party Data as the Future of Loyalty: https://lnkd.in/e8pA_DNC • The Loyalty Data Share: Earning the Right to Ask: https://lnkd.in/eQtNE3zN • Holiday 2025: How to Win with Generational Spending: https://lnkd.in/eJz2gyKX • Loyalty at the Extremes: Creating for Superfans (Without Alienating Everyone Else): https://lnkd.in/eAtQ2Aa2 • Holiday 2025: Turning Holiday Activity into Year-Round Insight: https://lnkd.in/eF7YQ_eB

Ready to evolve your loyalty from a cost center to a strategic growth engine? In From Vision to Reality: How Loyalty Data Power the AI Marketing Revolution, Kobie and The Wise Marketer unpack how loyalty data, specifically zero-party signals, fuel AI-driven personalization, smarter attribution, and enterprise-wide decision-making. Download the eBook to learn how to: ✅ Level up your approach to attribution models ✅ Build a data ecosystem that scales with your brand ✅ Turn micro-moments into measurable ROI and more! https://lnkd.in/eQZhzgTp