Koddi

This Thanksgiving, our VP of People Sabour Huml reflects on what it means to give back at Koddi in her latest article, “Culture at Scale: The Power of Giving Back.” Read the full post here: https://lnkd.in/guBStPPh As Koddi has grown, Sabour reminds us that values don’t endure because they’re written down; they last because they’re lived. Giving back has become part of how we show up for each other and for the communities around us. As we enter the holiday season, we’re grateful for our team and the communities we serve, and we are proud to look back on the moments and events that have shaped who we are today. #Givingback #Koddiculture

The Koddi team had a fantastic time at Retail Reshaped – Shaping the Future with Data and AI last week. Our own Alexander Steenbakkers-Noffke was able to share new insights surrounding off-site commerce media, including the latest research from our report with RetailX. In case you missed it, download the full report here: https://lnkd.in/gTDVt5g3 #Forallcommercemedia

Commerce media is transforming digital advertising across every industry, but most organizations haven’t unlocked its full potential. That’s why Koddi commissioned Forrester Consulting to conduct the "All commerce media playbook," a new cross-industry study that evaluates the maturity of commerce media networks across retail, travel & hospitality, financial services, QSR, automotive, real estate & home services, and transportation & logistics. The findings are clear: while 42% of organizations describe themselves as advanced, only 13% meet Forrester's maturity criteria. But we didn’t stop at simply sharing data: this study provides an actionable playbook for commerce media networks to learn from one another’s strengths and make strides toward becoming a true trailblazer in their vertical. Download the full playbook here: https://lnkd.in/ge4xtEvS #Forallcommercemedia

ROAS has long been the cornerstone metric for measuring advertising performance in commerce and retail media. But does it tell the full story? We believe that while ROAS remains key to guiding commerce media strategy and investment, marketers who balance ROAS with TACoS (Total Ad Cost of Sales) and category share can gain a more complete, data-driven understanding of their program performance. Read the full post from our GM, Jason Pratt, to learn how these metrics work together to optimize investment and maximize growth in commerce media: https://lnkd.in/eSbzmwRY

Every impression and auction is an opportunity to drive value. Growth insights, part of the Koddi Analytics Suite, helps network operators and sales teams turn data into action. It transforms complex marketplace data into clear intelligence, revealing where yield is missed, competition can expand, and new sales opportunities exist. With unified KPIs like Share of Shelf, ROAS, CPC, Spend, and Conversions, teams can easily: - Spot under-monetized inventory - Identify high-performing, low-invested segments - Build data-backed sales opportunities Learn more: https://lnkd.in/dhxBm7EW

Congratulations to our VP of Commerce Media, Eric Brackmann, for being named a 40 Under 40 winner, and to our Senior Product Manager, Sneha Popley, for receiving the Women of Excellence: Innovator award at this year’s Path to Purchase Institute (P2PI) Awards. We’re incredibly proud of the impact Eric and Sneha have made at Koddi, driving innovation, advancing commerce media maturity, and helping our partners grow. Their recognition reflects their leadership, passion, and collaboration that define our teams at Koddi. #Forallcommercemedia

Making sponsored listings available to buy in major DSPs drives immense growth for advertisers and commerce media networks alike. But how do we actually get there? To drive incremental revenue from programmatic channels (without sacrificing control or differentiation), commerce companies need the right SSP built to deliver their unique value. Learn more about how Koddi makes this happen in our latest video below. #Forallcommercemedia #Programmatic #Adtech 

We’re taking relevancy to new heights with Semantic Search, our AI-driven retrieval system. Built on in-memory vector technology optimized for ultra-low latency, Semantic Search helps commerce media networks deliver ads tightly aligned to their organic results, prompting higher CTR and CVR for commerce media networks with low-lift. Learn how Semantic Search is redefining relevancy for commerce media networks → https://lnkd.in/d3hEvXuT

At Koddi, we believe culture isn’t about perks or posters on the wall. It’s about clarity, consistency, and accountability and creating a shared system of behaviors that tells people, “this is how we win together.” In our latest blog, VP of People Sabour Huml shares how we’re building culture as a living system: one that’s constantly shaped, tested, and evolved as we grow. It’s woven into every part of the Koddi experience, from the first interview to the everyday moments that define how we work together. Read about it here: https://lnkd.in/gGBkT5ts

Discover how leading commerce media networks leverage off-site to drive growth for brands in our latest research with RetailX: https://lnkd.in/gTDVt5g3