RB2B

Pocus just closed a $100,000 deal FOR us. Why??? Because these 3 outbound plays inside Pocus PRINT MONEY. Here’s the breakdown 👇 BACKGROUND When we launched RB2B in March of last year, I thought every “signals” vendor was a competitor. If you were helping GTM teams find or prioritize accounts, I assumed you were against us. Turns out… I was wrong. We figured out that RB2B’s sweet spot is the SMB segment and those signals vendors? They sell ABOVE us. So instead of fighting, we partnered. And Pocus has become one of the most exciting examples of that shift. Inside their platform, there are 3 RB2B-powered plays that are just printing $$$. 1. Website Visitor → PQL RB2B identifies the anonymous traffic → Pocus automatically scores and routes to the right AE → meeting booked same day. 2. Sign-Up Surge Detection When multiple users from the same company sign up, RB2B stitches the activity → Pocus triggers a “hot account” alert. Perfect for teams running product-led growth. 3. High-Intent Retargeting Loop Pocus uses RB2B data to sync high-value visitors straight into ad audiences. So you’re not wasting budget on random clicks and you're retargeting the RIGHT people. TAKEAWAY The best partnerships are 1 + 1 = 3. That’s RB2B and Pocus. This deal got closed because the combination of the two solutions prints money for a name-brand SaaS (who I can't name!). And it’ll print money for yours, too. We’re so excited about partnerships like this that we asked ourselves: How can we make them bigger, easier, and frictionless? Pretty soon, we’re going to announce our OEM program. Software vendors will be able to: - Have an OEM account w/ bulk pricing - Put the RB2B pixel inside your pixel - Enrich, route, and activate any way you like It’s the trust and accuracy of RB2B’s identity, with the power of your larger GTM platform, instantly accessible to YOUR customers. Want to get on the waitlist? DM me and I’ll send you the link.

Nobody wants to hear you talk about your product on LinkedIn. 👀 Unless you do it right. And dogfooding is the way to do it. 🐕 Tommy Clark, CEO at Compound Content Studio breaks it down for Adam Robinson and Pete Crowley 💡 on the latest Unf•ck My Startup: https://lnkd.in/g2EfNn86

Here’s a quarter-by-quarter MRR and churn rate comparison of Retention.com ($20m ARR) and RB2B ($6.6m ARR), from launch until 2 years in: ————————— Retention.com Q419: $25k / 12%/mo Q120: $37K / 20%/mo Q220: $210k / 11%/mo Q320: $233k / 15%/mo Q420: $234k / 12%/mo Q121: $250k / 8%/mo Q221: $415k / 9%/mo Q321: $628k / 6%/mo STAFF: 6 FTE’s from $0-$13m ARR. Then we grew the team a LOT. ————————— RB2B Q124: $19k / 40%/mo Q224: $165k / 33%/mo Q324: $316K / 15%/mo Q424: $413k / 11%/mo Q125: $421k / 10%/mo Q225: $475k / 9%/mo Q325: $546k / 9%/mo Q425: ???????? STAFF: 6 FTE’s from $0-$3m ARR. 3 FTE’s from $3-$6.5m ARR. ————————— How does the old saying go? Once you’re lucky, twice you’re… ….lucky-errr?

Is it possible for SaaS bootstrappers to get data without raising capital? 👀 Nick Weldon, founder of 5x5, shares this and many more growth hacks on the recent Unf•ck My Startup with Pete Crowley 💡 and Adam Robinson: https://lnkd.in/gXszigAj

I just spoke to a group of 130 CEOs, CMOs and CROs about my backwards approach to AI. And despite all the AI guys thinking it's stupid, I seem to be the only guy who has an autonomous business… and I’m sharing the full playbook👇 Can AI actually run your startup for a week? I tested it. Every employee went on vacation and revenue went up 28.7%. Last week I presented the case study in detail to a group of executives who cumulatively do BILLIONS in ARR. Here's what I covered: - Why RB2B needs 3 FTEs while Retention.com needs 37 for 4x lower revenue per employee - How we hit 80% AI support resolution (and replaced our sales rep) - The difference between bending your business TO AI vs bending AI to your business - Why writing WITH AI works but AI writing FOR you creates garbage BONUS: My Claude prompt for LinkedIn hooks and custom GPT we use to create AI support articles. Want a copy of the deck? 1. Like this post 2. Comment "deck" Make sure we’re connected and I'll DM you.

What's the secret to bootstrapping against well-funded competitors? 🤫 It's not by building a better product, says Nick Weldon, founder of 5x5. 😮 He shares his secrets on the most recent Unf•ck My Startup with Pete Crowley 💡 and Adam Robinson: https://lnkd.in/gXszigAj

Eric Partaker has 10x more followers than me. Is his LinkedIn audience worth 10x more? We'll find out tomorrow 👇 Everyone loves talking about “going viral" and “building a personal brand.” But here's the real question: are all those people you see going mega viral on Linkedin making mega big bucks? And if so, how? Is it real? Or all for show? I wanted to find out. So, I asked Eric to join me on tomorrow's Unf*ck My Startup LIVE, where we'll be talking about what LinkedIn success really means for your business. This is a peek behind the curtain of Linkedin Mega Virality and how to turn followers and influence into revenue. He'll share: - The exact conversion rate from followers to customers (and what they buy) - Real revenue numbers: what 1M LinkedIn followers actually generates - His framework for building a brand that feeds your core business If you have a following, or if you're working to build one, this session gives you the framework to monetize your audience. Register here: https://lnkd.in/gs-Yyc4p Join us at 3pm ET tomorrow.

You know Adam Robinson loves 💩-talking VC, but do you know why? 🤔 Is he just a salty hater who couldn't attract real VC, or is there something deeper at work here? 🧂 He breaks down his 7 reasons why he would always choose bootstrapping over VC in his most recent YouTube video: https://lnkd.in/gb5GrgBr

He may be the king of 💩-talking VC, but does Adam Robinson actually think there's a good time for a startup to take VC$$? 💰 If you're dead set on going the VC route, Adam's advice is to never take $$ before hitting this magic milestone. 👀 What is it? Watch his free founders course on Youtube to learn more: https://lnkd.in/gMiv7E_9