Semrush

Different AI platforms, totally different citation behavior. And honestly, the gap between them is getting wider every month. Ask the same question across AI platforms and you’ll get three completely different “source universes”. ChatGPT pulls from one mix, Perplexity leans into another, and AI Mode has its own vibe entirely. For marketers, that means your domain can look super visible on one model and almost invisible on another. The tricky part is, most people still assume all LLMs behave the same… and that blind spot can cost visibility fast. 👀 So we compared all 3 side by side and mapped exactly where the citations go across 230K prompts and 100M references. Spoiler: they do not match. Full breakdown, charts and insights here 👉 https://lnkd.in/dTDUdbYT

Zero click is not a lack of interest. It is a sign your audience found what they needed somewhere else. 👀 And by “somewhere else” we mean the places where people actually research today: LLMs, AI summaries, Reddit threads, LinkedIn posts, etc. Spaces where users form opinions long before they ever click. The click is no longer the start of the journey, it is closer to the end. That is why we built the Zero-Click Marketing Playbook, to help you show up in those zero click moments by sharing: -How to increase your visibility inside AI tools -How to fix and control your narrative across review and authority sites -How to influence community conversations in places that do not send traffic -How to structure content so LLMs can understand and reuse it -How to measure impact even when your traffic looks flat Our playbook teaches you to win attention on the platforms that now own discovery 👉 https://lnkd.in/ddmZzyr2

Do you know your AI Visibility score? It measures how often your brand appears in AI-generated answers across topics, and how consistently you show up compared to other brands. Here's how to increase brand mentions, earn trust signals, and make your content AI-ready 👇

make sure to go and check on your marketer friends this week 🫂

Thank you for making Spotlight 2025 unforgettable! 1,300+ marketers. 100+ speakers. 150+ Mastermind sessions. 25+ Keynotes. Limitless good vibes. Next year, we’re coming back with deeper insights, new voices from leading brands and the same festival energy and career-defining breakthroughs you can’t afford to miss. Be there in 2026 when it happens. Sign up to the waitlist to stay in the loop: https://lnkd.in/dxYuywFh

AI visibility fails when brands treat it like isolated metrics instead of one connected cycle. When one part of the cycle breaks, visibility breaks with it, and AI answers reveal the gap instantly. The brands showing in AI results are not just chasing the latest AEO trick. They are strengthening every part in the cycle so discovery, measurement, mapping and execution work together as a system. Visibility grows when the whole system works, not when one piece looks good on its own. https://lnkd.in/gJQeJ5nU

Turns out marketers have strong opinions about how AI chooses which brands to mention. But do those guesses match the real data? 👀 Amazon, Walmart, Google, global brands… everyone has a theory. We tested it at Spotlight and the confidence was strong. The AI Visibility Index tracks brand visibility across AI search so you can see who is actually leading. Check it here 👉 https://lnkd.in/dBe22Tc2 Forbes Vogue Microsoft

Seeing AI visibility is great, you get mentions, prompts, and quick signals. But it is still just one part of the story. If you don’t see backlinks, keywords, and SEO context, you are basically guessing the rest. That partial view creates gaps. It makes your data feel disconnected. And that is where growth slips through the cracks. The real wins happen when AI data and SEO data sit in the same place. That is exactly what Semrush One does. ✅ One dashboard for AI and SEO ✅ Prompts, keywords, backlinks, traffic together ✅ Connects Google, ChatGPT, Gemini, Perplexity ✅ Forecasting, reporting, ROI tracking Stop seeing only one slice. Get the full view https://lnkd.in/dpCFdpH3

The most important shifts in our industry often begin in small rooms, around real conversations. Our London dinner for the Semrush AI Search Circle was exactly that. We brought together professionals who are driving the next wave of marketing, all bringing different angles from creativity, data and emerging tech. We talked about how AI is reshaping search, how brands are adapting and what it really takes to stay ahead when everything moves fast. The mix of ideas and the energy around the table made this stop in the UK feel special. With Semrush Enterprise AI Optimization, we are already building what comes next ➡️ Eli Schwartz Myriam Jessier Ray Saddiq Lara Acosta Danilo McGarry Anthony Barone Omi Sido Victoria Blinova Dennis Lazard Steven Wilson-Beales David Noguerol

ICYMI: Big news today – Semrush is being acquired by Adobe! We’re all excited by this moment – to join a household name brand that’s recognized by virtually every marketer and creator on the planet. We’ll bring our data-driven intelligence and strength in traditional SEO, AI Search, GEO, and brand visibility. Adobe will bring their unmatched AI technology platform and customer experience to take us both to new heights. For customers, this means a future of smarter and more impactful marketing – one where you can maximize brand visibility, drive qualified traffic, and deliver measurable value. It’s so important for everyone in our community – customers, partners, thought leaders, and more – to know that nothing changes in the near-term. We’ll continue to offer the same high-quality solutions to fuel your marketing journeys. Looking ahead, we’re building an even more exciting, fully AI-enabled customer experience platform that will take marketers and creators to new heights. More details to come in the following months! 👀 Press release: https://lnkd.in/dXp5-usk #SEMR #ADBE #SEO #contentcreation