Shift Paradigm

We couldn’t agree more with your perspective. Common roadblocks we see are data quality or data accessibility. The right data, strong hygiene and governance practices, and a continuous feedback loop to refine the model are key to a project's success when working with our clients to implement AI solutions. It doesn’t matter if it’s leveraging in-platform AI capabilities like Salesforce or Marketo or a bespoke application, a solid data foundation is key to long term success and delivering truly personalized experiences.

Is your email program ready for the holiday rush? Listen, it’s not the time to start emailing Glenda, who has not opened an email from you in over a year. A simple oversight (like poor list hygiene or a sudden spike in volume) can send your email into the not-so-nice list (a.k.a. spam). We cover this, and other key deliverability considerations you should address before hitting send this season. The holiday countdown is on, but it’s not too late—check the link in the comments for some quick wins!

Your churn data is lying to you (or, at least, it’s not telling the whole story). When it comes to retention, the real gap between companies thriving and those struggling isn’t the data itself, but the ability to identify the signals of churn for proactive human intervention. Just as grocery retailers discovered how banana purchases could predict customer value, today, AI can unlock your customers’ unique predictive patterns at scale. Want to learn how to drive operational efficiencies in predicting churn and automating smart retention? Read the full article (linked in comments)!

Recent studies found that 73% of marketing teams use generative AI. Does that surprise you? While it’s great (for efficiency) that AI can churn out content all day long, there’s no value in messages that miss the mark with your customers or arrive at the wrong time. At the end of the day, marketing is about forging meaningful relationships and building loyalty (something AI simply cannot do). AI doesn’t know your customers like you do, but it can help identify the signals needed to tailor your efforts. It’s time to stop churning content and start driving margin! What is one strategic insight AI has helped you uncover that you wouldn’t have otherwise found manually? Let us know in the comments!

Curation Effect: How AI Quietly Took Control of the Brand-to-Buyer Conversation Your SEO strategy is failing, and it’s not your fault For years, the marketing playbook was simple: earn visibility, buy reach, and measure clicks. We built our engines on the idea that discovery leads to engagement, and engagement leads to conversion. But AI is collapsing that sequence in real time. Discovery and decision are starting to happen in the same breath, inside a synthetic conversation your brand doesn’t control. That’s the new reality forming around The Curation Effect, a shift where artificial intelligence no longer just assists but mediates. It’s filtering, ranking, and rewriting how audiences see, choose, and buy. And it’s doing so faster every month..... Interested in reading the rest? Click below to see the full blog post from Isaac Ferreira©, VP of Growth Strategy. #AI #Marketing #Growth https://lnkd.in/gfQsSRjq

Search is shifting...... AI is disrupting how buyers find and trust brands. Buyers don't just type keywords and hit search. They ask questions and expect answers. In our latest blog post, SH/FT’s own Christina Kori explains how marketers can stay discoverable, quotable, and trusted in this new AI first world. Read more → https://lnkd.in/gaixVwTj #AISearch #SEO #MarketingStrategy #SHFT

🚀 Struggling to make your emails stand out in the inbox? #EmailMarketing #MarketingTips #Deliverability #ShiftToGrow #MarketingStrategy

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Braze Forge 2025 is almost here, and we're excited to see you! 🎉 Join the SH/FT team for an exclusive networking dinner at Nobu on September 30th and enjoy an evening of great food and meaningful conversations. And don’t forget to stop by our table at the Braindate Networking event at The Manor. It's a great chance to talk shop with our Braze and Strategy experts and get answers to your most pressing questions about customer engagement. Ready to join us? Nobu registration and more details at the link in the comments below. And be sure to ask us how you can enter for a chance to win a Labubu! ✨

🏁Ready for the next big shift in marketing? @Arturo Mendiola's article lays out the case for AI becoming a fundamental operating system, impacting everything we do. #ShiftParadigm #MarketingStrategy #ArtificialIntelligence #DigitalMarketing