SmartCommerce

🦃 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽. 𝗚𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲. Grateful for the brands who make shopping smarter. 🧡 Grateful for the partners who help us innovate faster. ⚡ Grateful for every collaboration that turns inspiration into action. 💡 Together, you make the path from inspiration to checkout seamless – and shoppable everywhere. 🍁 Simply put: we couldn’t do it without you. 🙏 Happy Thanksgiving from SmartCommerce. 🥧

November SmartBites just dropped! Here's what's inside: 💡 Brandweek insights on turning discovery → checkout ⚙️ Salesforce CRM integration is live (hello, cleaner first-party data) 🎉 We’re a 2025 Inc. Power Partner, thanks to YOU 🦃 Butterball’s turkey locator is officially Click2Cart’d 📚 3 can’t-miss reads for sharp marketers Quick skim. Strong takeaways. Let's GO👇

From emotion-driven action to smarter budget decisions, Brandweek’s Group Chat brought real clarity to what “full funnel” marketing means today. 🔍 A few quotes that hit the mark – and explain how brands can show up when it matters. 👇 #Brandweek #CPGMarketing #SmartCommerce Jennifer Silverberg Benoit Vatere Beth Tripaldi Candace Payne Tisha Thompson Nicole Vinson SEPHORA Liquid Death LYS Beauty Kellanova ARGONAUT ADWEEK

𝗧𝗵𝗲 𝟳-𝗱𝗮𝘆 𝘀𝗽𝗿𝗶𝗻𝘁 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴. 🏃♀️💨🛒 Here’s what brands should watch heading into BFCM. Klaviyo’s latest BFCM outlook confirms what we’re already seeing: shoppers are browsing earlier, buying faster, and staying highly intentional. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝘀𝘁: 📈 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗶𝘀 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗱𝗼𝘂𝗯𝗹𝗲-𝗱𝗶𝗴𝗶𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 Confidence is rising and shoppers are ready. 🗓️ 𝗡𝗲𝗮𝗿𝗹𝘆 𝟱𝟬% 𝘀𝘁𝗮𝗿𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 The pre-BFCM discovery window matters just as much as deal day. ⏱️ 𝗛𝗮𝗹𝗳 𝗼𝗳 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗹𝗮𝗻𝗱𝘀 𝗶𝗻 𝟳 𝗱𝗮𝘆𝘀 Signals from next week’s “window-shopping phase” will determine who wins the weekend. 🔁 𝗟𝗼𝘆𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝗼𝘂𝘁𝘀𝗶𝘇𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 Repeat buyers are expected to deliver +45% more GMV. 📲 𝗦𝗠𝗦 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗮 𝗱𝗲𝗽𝗲𝗻𝗱𝗮𝗯𝗹𝗲 𝘄𝗼𝗿𝗸𝗵𝗼𝗿𝘀𝗲 Volume is up, revenue per recipient is steady. For marketers, this season isn’t just about promotions – it’s about connecting every touchpoint across email, SMS, paid media, and shoppable moments. That’s where CRM-ready data becomes a real advantage. With SmartCommerce’s integrations (Klaviyo and Salesforce), brands can capture first-party signals from every impression and Shopper’s Choice page – making every message smarter as intent builds. This BFCM will reward brands who stay connected, relevant, and ready. 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗕𝗙𝗖𝗠 𝗼𝗿 𝟮𝟬𝟮𝟲? 𝗛𝗮𝗽𝗽𝘆 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗵𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗖𝗥𝗠-𝗿𝗲𝗮𝗱𝘆 𝗱𝗮𝘁𝗮 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 ⬇️ https://ow.ly/PImC50XtvJv Get the full BFCM intel 👇 https://ow.ly/R3KJ50XtvJw #SmartCommerce #BFCM2025 #Holiday2025 #EcommerceMarketing #CRMData #FullFunnel

Here’s how SmartCommerce turns 𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲 𝗮𝗱𝘀 into instant shopping moments. 🛒 With 𝗖𝗹𝗶𝗰𝗸𝟮𝗖𝗮𝗿𝘁®, brands can connect inspiration and conversion in real time – bringing true commerce enablement to OOH. The result? Every impression becomes measurable, and every ad becomes instantly shoppable. 👉 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻: click2cart.com/0350boj #Click2Cart #OOH #SmartCommerce #CommerceInnovation

Behind every great Thanksgiving meal is... actually finding the turkey. 🦃 This year, Butterball made that part simple with a quick tool that shows which nearby stores still have birds in stock. A handy little shortcut for anyone checking off their holiday list. See it in action 👉 https://lnkd.in/eHShBJbC #Click2Cart #Butterball #ShoppableMedia #EcommerceInnovation #Thanksgiving

What a week at P2PI LIVE! ⚡ Huge thanks to the Path to Purchase Institute team for bringing together such sharp minds across commerce and marketing. 💡 From thoughtful conversations onstage – including “The Other F Word: Smashing the Funnel in an Always-On Retail World” 🎤 – to meaningful moments with clients and partners 🤝, it was a week that challenged convention and sparked ideas for what’s next. 👏 Congrats to Cristina Anne Costa, Senior Director & Head of Adult Beverage at Inmar Intelligence, on her well-deserved 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 award! 🌟 #P2PILIVE #SmartCommerce #EcommerceInnovation #FullFunnel #ShoppableMoments Mindy Provenzano Jennifer Silverberg Lori Lefcourt Adam Gold Adam Russack Stephanie Plehn Tracy Reimers Chris O'Grady Kelly Roses Bush Brothers & Company

🍷 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝗼𝗼𝘇𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝘀𝘂𝗿𝗴𝗲𝗱 📈 Online alcohol shopping jumped from 𝟭𝟱% 𝘁𝗼 𝟯𝟵% 𝗬𝗼𝗬 as shoppers moved from the aisle to “add to cart.” 🛒 What does this mean for holiday marketing? Convenience is beating tradition – and brands that make checkout seamless win the basket. Dive into the full story in the 𝟮𝟬𝟮𝟱 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 👇 https://ow.ly/XWlX50Xqzpm #SmartCommerce #HolidayInsights #CPGMarketing #ShopperTrends #DigitalCommerce

Out with the funnel. In with the moment. ⚡ At Path to Purchase Institute's P2PI LIVE, our founder Jennifer Silverberg and Kelly Roses from Bimbo Bakeries USA talked about how brands can win in real time – by meeting shoppers in the moment, not waiting for them to move down a funnel. #P2PILIVE #SmartCommerce #EcommerceInnovation

The “doom loop” headlines don’t tell the whole story. DoorDash's first-ever 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗟𝗼𝗰𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 report – built from hundreds of millions of real transactions – shows a very different picture of what’s happening on Main Streets nationwide: 📉 Prices for everyday staples are falling or flat 🍔 Affordable meals are clustering in cities like Lincoln, Milwaukee & Detroit 🥗 Overall food spend is up nearly 𝟱% 𝗬𝗼𝗬 - faster than inflation 🏙️ Downtowns are recovering as weekday lunch orders climb 📈 Independent restaurants are staying open - 𝟵𝟯% 𝗬𝗼𝗬 👏 Flexible work is helping millions supplement income on their own terms Local commerce isn’t shrinking, it’s 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴. Consumers are adapting, small businesses are resilient, and spending is moving to where convenience and value meet. And as shoppers buy closer to home and more online, brands need frictionless ways to convert that demand into real carted sales. ⚡ SmartCommerce helps brands convert that shifting demand into real carted products, with seamless paths to checkout. 🔗 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 ⬇️ https://ow.ly/nAKq50XqE7f 💬 Want to understand how these trends impact shoppable media, omnichannel performance, and carted sales? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸👇 https://ow.ly/Kma150XqE7g