United Entertainment Group

Big week for our team United Entertainment Group — we’ve officially launched the Popeyes x Five Nights at Freddy’s 2 Freddy Fazbear Crunch Menu. From tenders and cheesy bites to a new strawberry dessert, this collab brings the spirit of FNAF straight into the restaurant experience. 👉 Watch the 15” spot: https://lnkd.in/gzVk7Vfm Bringing an iconic horror game-turned-movie-franchise into the world of food is no small creative challenge, and our UEG crew had a lot of fun shaping this with our partners Universal Pictures and Popeyes Louisiana Kitchen. The energy, the fandom and the playful edge of FNAF made this one a standout. More moments will roll out as we get closer to the film’s release on December 5 — including some limited-edition special items...... Huge shoutout to the team that’s been building this since last year, including Christine Boothby and our Entertainment, Comms and Strategy teams. Thank you to Patrícia Pieranti, Marie C. Chapiron, and the PLK team for believing in the power of film partnerships and trusting in us throughout the process.  Proud of the imagination, teamwork and heart that went into bringing this universe to life in a new way. If you want to create a partnership that taps into fandom, fun and cultural heat — reach out. UEG knows how to bring worlds together.

The creator economy is rapidly transforming, and the business of influence is evolving alongside it. Dive into Adham Mattar’s full piece below.

Don’t miss this ADWEEK HOUSE panel, Friday November 21st, with our own Ann Wool and Sam Kohnke alongside Jill Gregory with TWG Motorsports discussing how CPG brands are finding speed in sports!

Check out this conversation with Robin Bonn and Jarrod Moses where they unpack how brands, creators, sports stars and celebrities meet in the fast-evolving world of culture and entertainment marketing.

We’re proud to share that Allegra Pit Shop has been recognized with a Bronze at the LIA Awards! This campaign was a true demonstration of creative collaboration — developed in partnership with our colleagues at Edelman US and Canada. Together, we brought the Allegra Pit Shop to life at the Indy500, transforming Andretti Global’s Marcus Ericsson’s pit stop into a real-time fan challenge that showcased Allegra’s non-drowsy allergy relief with 0% brain interference sharpness in an unforgettable way. Huge congratulations to the incredible team who made this award-winning idea a reality: Ann Wool, Michael Brown, Sea Louise Bensimon, Anthony Chelvanathan, Debbie Lobel , Kaitlyn K., Anders Hallén, Margo Hicks, Courtney Miller, Jennifer Alonso, Svetlana Popova, and Natee Likitsuwankool. #AllegraPitShop #Edelman #UEG #MarcusEricsson  #AwardWinningWork

Written by Emily Homlish, SVP of Talent based in New York, this piece explores how celebrities are shifting from endorsements to true partnerships. Read more on how authenticity is redefining influence.

Centrum Silver and Dave & Buster’s launched Dave & Brain Busters, a new partnership highlighting the benefits of play for brain health. The campaign debuted at a Times Square VIP event featuring Amy Sedaris, Candy Calderón, and Centrum’s Josh Gabriele — celebrating the power of play at any age. Now through Nov. 14, adults 50+ can enjoy Silver Hours at select Dave & Buster’s locations for 10% off food, drinks, and games!

We’re proud to celebrate recent promotions across the UEG team. A huge congratulations to our colleagues for their incredible work, leadership, and impact!