Circana

We have an early gift for you! 🎁 Introducing the Holiday Hub, your go-to source for the latest holiday insights. ❄️ All of the reports you’re used to getting from Marshal Cohen, Sally Lyons Wyatt, and our trusted industry giants, packaged up into one place. 🔖 Bookmark this page to stay ahead of trends and validate your holiday hypotheses all season long: https://hubs.ly/Q03VH06c0 #HolidayDataWithCircana #HolidayTrends #ConsumerInsights #HolidayShopping

Pizza, pies, and pre-holiday bites! 🍕🦃 Circana data shows Thanksgiving Eve is now its own celebration, with people heading out or grabbing quick eats before the big meal. Burgers are the #1 entrée that night, with pizza at #2. For more tasty Thanksgiving trends check out our latest blog: https://bit.ly/47QmAV0 #ThanksgivingTrends #FoodInsights #HolidaySeason #Foodservice #ConsumerTrends

The U.S. beauty market continues to shine in 2025, fueled by innovation, emotional connection, and evolving consumer behaviors. Both mass and prestige retail are delivering strong growth year-to-date, ranking as two of the top 5 fastest growing industries across total retail, and proving that beauty remains a resilient and aspirational category. ✨ Mass Beauty Momentum: led by personal cleansing, skincare, and fragrance. Fragrance is the star performer, boosted by the “dupe” trend as consumers seek luxe-inspired scents at accessible price points. Personal care categories and facial skincare treatments remain powerhouses, driving demand as consumers prioritize self-care and wellness. 💎 Prestige Beauty Strength: all categories posted dollar and unit growth with fragrance and hair driving the highest gains. In makeup, the surge in tinted lip balms and oils reflect a continued consumer preference for products that deliver both care and color. Prestige skincare shows resilience despite softer dollar performance, reflecting price sensitivity and the influence of masstige brands. 📈 E-Commerce as a Growth Engine: Digital channels amplify momentum across both mass and prestige, underscoring the importance of omnichannel strategies. 🔮 The outlook for beauty is bright. Holiday gifting and new launches will fuel demand, while storytelling, emotional relevance, and digital engagement remain critical drivers. The takeaway? Beauty is well-positioned for continued strength into 2026. Brands that lean into emotional connection, innovation, and accessibility will win big. #BeautyIndustry #ConsumerTrends #PrestigeBeauty #MassBeauty #Fragrance #EcommerceGrowth #BeautyInsights

The power of data is key to growth and future-proofing your business. Attending CES? Make a date to meet with one of our industry experts to learn more about Circana's unmatched data and insights that will help you succeed in 2026 and beyond! 🔗 https://hubs.ly/Q03TSqxb0 #CES2026 #FutureOfTech

The ultimate Thanksgiving dessert debate is back. 🍎🎃 🥧 With one-third of baking aisle sales happening in the final quarter of the year, shoppers aren’t just planning the meal…they’re planning the grand finale. Explore what’s shaping consumer behavior this Thanksgiving season: https://bit.ly/4p7YCui #Thanksgiving #ConsumerInsights #FoodTrends #GroceryData #HolidayShopping

Allyship in action at Circana. Launched in April 2024, our Allyship in the Workplace Program empowers colleagues to understand what allyship means, and how to practice it meaningfully every day. The program includes: 🎤 A 90-minute workshop to kickstart the journey 📖 Bite-sized biweekly learning modules 💬 Small group sessions for accountability and support Thanks to the incredible efforts of our global program team, this initiative is making a real impact. Special shoutout to Tania Durán Pérez, who’s been part of the program since day one and recently led sessions in Spanish for our colleagues, bringing allyship to life in local languages! Together, we’re building a culture we believe in. #AllyshipAtCircana #EmployeeExperience #WeAreCircana #InclusiveCulture #GlobalTeamwork

🍗 Thanksgiving 2025 is nearly here, and Circana is digging into the data that shapes this food-filled holiday. Our experts have surfaced fresh insights on how tradition, value, and evolving habits are coming together at the Thanksgiving table. 🦃 Main Dish: Most Thanksgiving meals (97%) happen at home, with an average of eight at the table. Budget pressures are real, especially for younger consumers, and holiday classics like turkey remain center stage, expect prices to closely align with last year. From “Pizza Night” on Thanksgiving Eve to a Black Friday coffee rush, food habits are evolving. Curious about all the trends? Read the full blog for a deep dive into how Thanksgiving 2025 is shaping up: https://bit.ly/4ph40Lr 💸 Shopper Sentiment: More than a third of consumers are actively deal-hunting or shopping earlier to stretch budgets, with Gen Z and Millennials showing the strongest value focus. See how shoppers are adapting and get all the insights on budgeting: https://bit.ly/4ifbY5E 🍽️ What’s Stressing Hosts Out: Nearly half of hosts worry about food prep going awry or not having enough to serve, and Millennials particularly feel the pinch of kitchen time, guest time, and dietary restrictions. Discover top hosting challenges and tips for success: https://bit.ly/48oLsDr 🍕 Restaurants in the Mix: While most food is purchased at retail, 11% of meals include foodservice items, and restaurants, from pizza places to coffee shops, see major holiday-week traffic spikes. Explore the full story on how restaurants play a dynamic role in Thanksgiving: https://bit.ly/47QmAV0 🥔 Staple Sales Check-in: Whole turkey sales are rebounding (+1.4% YOY for early November), while fresh produce like cranberries, carrots, and celery are on the rise. At-home gatherings remain the prevailing tradition. See the full snapshot of Thanksgiving staple sales and trends: https://bit.ly/4ibzFvt Circana’s insights help brands, retailers, and restaurants stay ahead of the curve as Thanksgiving traditions evolve. #Thanksgiving #ThanksgivingTrends #WeAreCircana #ConsumerBehavior #HolidayInsights

Strategy, shopping behavior and category momentum shaped this week’s headlines. Here’s where Circana insights led the conversation: 📡 Conversion Feed Upgrade: Circana expanded its partnership with Yahoo DSP, introducing a Campaign Conversion Feed that gives advertisers real-time visibility into how campaigns drive sales. Explore how this new capability strengthens performance measurement: https://bit.ly/49xYq2Z 💄Canada Beauty Growth: Canada’s beauty market grew 4% heading into the holiday season, with fragrance and haircare leading the way. The topline takeaway: consumers are still willing to invest in premium beauty even as they stay selective with everyday categories. Get the full view here: https://bit.ly/3KfZ0If 🏥 The GLP-1 Impact: Our latest research finds households using GLP-1 medications, which already account for 23% of U.S. households, are projected to represent 35% of all U.S. food & beverage units sold by 2030. Learn what this means for brands and retailers: https://bit.ly/4pqcQqp 🛍️ Holiday Timing Reset: In an exclusive interview with TWICE, Marshal Cohen shared that holiday shopping is starting earlier again as consumers look for value and certainty. See what this means for retailers planning promotions and inventory: https://bit.ly/4pmu3AY 🧸 Blind-Box Boom: Surprise toys are becoming a major holiday driver. Reuters shared insights from Juli Lennett explaining how blind-box formats encourage multiple purchases and are reshaping gift buying this season. Unbox the trend: https://reut.rs/3LX46JQ From toys to tech, beauty to grocery, this week’s coverage shows how consumers are signaling their priorities across categories. See you next week for more insights! #WeAreCircana #ConsumerBehavior #RetailStrategy #CPGTrends

Retail media has a trust problem, and Cara Pratt is calling it out.   In a new interview with The Current's Stephanie Paterik, Cara explains why inconsistent data standards and measurement practices are holding the industry back, and what it will take to fix it.   Cara offers a clear, candid view of the disruption ahead, and the opportunities it creates for brands and retailers ready to evolve.   Watch the full interview: https://lnkd.in/eNzhEzJP

The Thanksgiving countdown is on, and while the table may look calm and cozy, consumers tell us there’s plenty happening behind the scenes. 🦃 Even with the seasonal stress, creativity is still cooking: 47% of consumers look to social media for recipes, and 1 in 5 try something brand-new for special occasions. #Thanksgiving #ConsumerInsights #HolidayShopping