Weber Shandwick

Pop-Tarts is preparing to outdo itself at the third Pop-Tarts Bowl — and PRWeek has an early look. In the preview, Pop-Tarts VP of Marketing Leslie Serro and Weber Shandwick’s EVP of Integrated Media Strategy Jeffrey Spivock explain how insights from the past two years of this Cannes-winning campaign are shaping an even more fan-centric game on December 27. Read how the team plans to further build on the record-breaking engagement and drive business impact: https://bit.ly/3Mq1ZhO

Our teams in Japan and Korea are still riding the energy from last night’s Agency of the Year Awards in Tokyo. Bringing home the Silver trophy for Japan and Korea PR Agency of the Year is a moment of pride for all of us. More than the recognition, this win reflects the creativity, dedication, and relentless commitment of our people who push the work forward every day. We are equally grateful to our clients and partners for their trust, collaboration, and belief in what we can achieve together. We are inspired by this momentum in North Asia. Congratulations to our teams and thank you to our clients for being an essential part of this success. Campbell Hanley Elizabeth Bae #CampaignAOY #AgencyOfTheYear #WeberShandwickAPAC #TWSC #PRExcellence #Innovation

Generative AI isn’t devaluing earned media; it’s revealing its real worth. In Forbes, our Chief Data & Analytics Officer Ridhi Malhotra shows how AI moves us beyond impressions to metrics that capture influence, intent and cultural resonance. Now is the moment to reset your benchmarks and lead with sharper insights. Read the full article: https://bit.ly/3Xie6Qs

Leadership starts with purpose. Meet Candice Hardie, SVP, Healthcare at dna Communications. From co-founding dna's Inclusion + Belonging Committee to fostering innovation in healthcare communications, Candice is driven by a commitment to meaningful change. Her mentorship empowers our teams, while her advocacy ensures our work resonates across diverse audiences. Learn more about her inspiring journey: https://bit.ly/48o3rsD

Ella Major, Manager, Media Relations, Weber Shandwick, UK, visited our San Francisco office as part of our Explore Program! She had an incredible time connecting with colleagues, diving into the city’s vibrant tech culture and gaining inspiration from the innovative work with our clients. #WorkAtWeber

“Creator content is outperforming brand-led content across almost all metrics.” This insight from Senior Vice President, Influencer Strategy - Central Lead Dontae Mears in Business Insider is connected to a major industry shift: advertisers are projected to spend $37 billion on creators this year. With mid-tier creators dominating brand partnerships and AI powering actionable insights, the combination of creativity and technology is shaping the future of marketing. Read more about the drivers behind this growth and what it means for your brand strategy: https://bit.ly/48cLkWq

We’ll admit: We enjoy a good reality TV moment as much as the next fan. That’s why we loved hosting a mega-brand trip to #BravoCon last week with our Unilever clients. Top beauty media and influencers were treated to all things glitz, glam and of course ... hair.   Both TRESemmé and Nexxus brought their unique flair to the event by teaming up with two iconic Bravolebrities. From intimate interviews with Ariana Madix to personalized styling sessions with Dorit Kemsley, our guests experienced up-close and personal connections with the personalities they love, turning the Vegas Strip into a hub of style and star power.   And, if you caught Unilever’s 60-second “BravoCon Road Trip” TV commercial, you saw how this was all part of a larger partnership with BravoCon and NBCUniversal. Learn more here: https://bit.ly/3XaZeDy   #Unilever #Beauty 

 In his latest piece in Contagious, our Global Chief Creative Officer Tom Beckman explores what the parallels between Versailles and the rise and fall of the luxury industry reveal about consumer shifts. From the Gen Z rebellion against traditional luxury to the industry’s over-reliance on marketing efficiency, he outlines how brands must rethink innovation over branding. Is your marketing strategy built for the new consumer mindset? https://bit.ly/48ac8GC

We are proud to share that Weber Shandwick has won Best Mental Wellbeing Strategy in the Workplace at the THIS CAN HAPPEN Awards 2025, recognizing the progress we are making in strengthening mental health support across our organization.   Across APAC, conversations about mental health are becoming more open, yet stigma and workplace pressures remain real challenges. For us, mental well-being is hard-wired into our daily life, and it is part of how we build strong and resilient teams. Through programs shaped around local needs, data-led insights, and honest dialogue, we continue to invest in practices that help our people navigate both work and life with confidence. With more than 700 colleagues across six markets, supporting our people’s well-being remains a core commitment. We are focused on creating an environment where our teams feel safe, supported, and able to bring their whole selves to work. Congratulations to all fellow winners and nominees, and thank you to the judges for your acknowledgment and support in our shared commitment towards building healthy, safe, and supportive workplaces for everyone. #WeberShandwickAPAC #MentalHealthAtWork #WellbeingFirst

We’re proud that our Syz Group "Welcome to Syzerland" campaign has been shortlisted at the European Excellence Awards! A big well done to our team at Weber Shandwick Switzerland and our client for the fantastic collaboration. Find out more about the campaign here: https://bit.ly/4i9dRkl