I would recommended this course to people who wants to clarify some responsibility boundaries between the product manager and the product marketing manager. I also find this relevant for those starting to learn about different roles in the marketing process. I have been a brand marketing manager and I took this course to apply some of the product marketing tasks to future endeavours.
Advanced Product Marketing
With Jonathan Chang
Liked by 3,079 users
Duration: 40m
Skill level: Advanced
Released: 8/13/2019
Course details
At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
Skills you’ll gain
Meet the instructor
Learner reviews
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Vanessa Requesens
Vanessa Requesens
Owner. Marketing Manager. Strategy. Data. Women empowerment. Fashion.
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Luis Miguel Quesada Jiménez
Luis Miguel Quesada Jiménez
Empresario Pyme (Músico y Artesano Independiente) en Rasta Miguel
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Kanteyigegn Tsega
Kanteyigegn Tsega
B2C P&S Marketing Expert at Ethio telecom, CIPM (Certified International Project Manager) from American Academy
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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