From the course: AI and Digital Marketing Trends

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Google 2025: Digital marketing with generative AI

Google 2025: Digital marketing with generative AI

From the course: AI and Digital Marketing Trends

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Google 2025: Digital marketing with generative AI

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- [Instructor] You don't need a search to know Google's all about generative AI and giving marketers even more tools to improve your ad personalization and performance. From multimodal apps for creativity to generative engine optimization to AI agents, if anyone asks, you can always say Google has an AI for that. Here's a recap of Google's latest developer and marketing events. Let's start with creativity. Veo 3, the newest version of Google's text video platform, takes AI production to the next level. It generates higher quality clips, improves camera movement and outputs video with synced sound and music. Not only that, they're releasing Flow, a suite of filmmaking tools that uses video and lets you develop, edit, and polish your videos right from one app. That means you'll get smoother and faster concept prototypes for your video ideas, and who knows, some of the clips might even make an into your ads. Also, on the creative side, Google's asset studio lets you upload your brand…

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