From the course: B2B Marketing Foundations
Join today to access over 24,900 courses taught by industry experts.
Maximize relationships between B2B marketers and salespeople
From the course: B2B Marketing Foundations
Maximize relationships between B2B marketers and salespeople
- 90% of marketing and sales professionals agree that when they're aligned, the customer experience is better, the sales cycle is shorter and the marketing ROI is higher. Yet most say that marketing and sales are not aligned with their strategies and processes. So if most people agree that collaboration creates better results, why is there this ongoing disconnect in the marketing and sales relationship? Let's start with common barriers to a collaborative relationship. Silos, marketing and sales are separate functions within the organization and report to different people. Economic battles, they compete for funding and disagree about pricing and how to allocate the budget. Cultural differences, each discipline attracts people with different personalities, experience, strengths and weaknesses. Lack of accountability, they blame one another when results are disappointing. Marketing blames sales for not executing a plan…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.