From the course: Brand Design Foundations
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Problem-solving, part 1
From the course: Brand Design Foundations
Problem-solving, part 1
- Now that I've gathered interviews, research, analytical data, and existing visual material, it's time to do the hard work. It's time to solve the problem, but don't worry. You're not in this alone. You should still be collaborating with the client. Remember, they know the business better than you and may have some great insights. It's a back and forth process to reach a solution everyone can own. The term brand strategy has been pretty darn popular for a long time. There are certainly enough people who claim that's what they do. But much of the work is data collection with no suggested direction. There is a difference between regurgitation and strategy. It's not your job to throw back every tiny detail of your research to the client. That's part of the process to reach a conclusion, but you've been hired to solve a problem. I've seen too many strategy documents that are simply pages of interviews, data, and bad…
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