From the course: Branding Guidelines 101: Where Design Meets Marketing

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Build consistency within your text by using paragraph styles

Build consistency within your text by using paragraph styles

From the course: Branding Guidelines 101: Where Design Meets Marketing

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Build consistency within your text by using paragraph styles

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- [Instructor] When it comes to introducing text inside a brand guideline, the keywords to keep in mind are minimal, descriptive and useful. In fact, the main element you will require inside a branding guide page are the top navigation, a footer that displays the name of the company, page number, document title, and a document section. Additional text elements are the page title to introduce the topic followed by paragraphs added with the purpose of giving context to the brand story or describe the visual elements and their usage. In most cases, when brand guidelines are put into use, readers will tend to print or browse only the pages they will find useful for their project. So each page needs to retain all information to make it as easy as possible to quickly identify the company and the document the page belongs to. Another key feature to pay attention to is the way the document text is styled. When creating a brand…

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