From the course: Branding Guidelines 101: Where Design Meets Marketing
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Discover the purpose of a professional brand guideline
From the course: Branding Guidelines 101: Where Design Meets Marketing
Discover the purpose of a professional brand guideline
- Branding guidelines are a critical business tool essential to create elegant communication campaigns. They are great assets for creating consistent on brand content because they will set solid foundations for all your communication activities either in marketing, PR or design. Adding these documents as a safe reference for expected standards will make the lives of your designers, writers, marketers, content managers and developers, much, much easier. Brand guidelines also called style guide or brand guide will give internal and external teams a solid framework to use as a starting point for their projects. In fact, they will support marketing initiatives by ensuring that all messaging relevant to your brand are connected with a brand goal and they will jumpstart and regulate the design brief development by display the key design components of the brand. Like the word mark, the color palette, type faces, ensure their…
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