From the course: Cybersecurity Careers: Build Your Brand in Cybersecurity
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Developing a personal brand statement
From the course: Cybersecurity Careers: Build Your Brand in Cybersecurity
Developing a personal brand statement
- You have your value proposition defined. Let's now take one step further and craft a broader brand statement. Your cybersecurity brand statement serves as your digital billboard, a concise message that defines your professional identity, expertise, and value. Your cybersecurity brand statement serves as your digital elevator pitch. A compelling introduction. How do you craft this digital billboard, your cybersecurity brand statement? First, define your identity. Crafting your identity involves recognizing your unique qualities, skills, and what distinguishes you. Are you an agile ethical hacker, a security analyst, or a strategic cybersecurity leader? Define your professional essence. My identity is, I'm a career changer from law, to a multi award-winning cybersecurity advocate, a cloud security engineer at a Fortune 500 organization and a Georgia Tech University cybersecurity grad. I'm also an immigrant, a mother…
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