From the course: Digital Transformation Tips
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Build audience-centric transformation communications
From the course: Digital Transformation Tips
Build audience-centric transformation communications
- [Instructor] A critical component of any successful transformation plan is communications. You need to share information with everyone involved in the transformation, whether they're active participants or those who will be affected by the results, but what exactly do you need to share with them, and when is the right time to deliver or reinforce these messages? These questions are essential for program success, which is why understanding your different audiences and building out personas is so important. Once you understand the needs and motivations of each group, you can start developing a communications plan that addresses them in language and through channels that suit each audience. Let's take our finance team example again. We've already determined that they'll need training on new tools, some guidance on communication, and with influencing others for research purposes and a foundation in customer service and conflict resolution. But when should each piece of this training…
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