From the course: Identify and Mitigate Legal Risks in Business
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Manage intellectual property risks
From the course: Identify and Mitigate Legal Risks in Business
Manage intellectual property risks
You launched your new brand with a catchy name. Business is good. Sales are up. And then -- -- you get that cease and desist lawyer letter. Someone else is already selling under a similar name. So how did this happen? You see, you need to pay attention to intellectual property rights, or IPRs, in almost everything that your business does. IPRs are about trademarks, patents, and copyrights. And today I'm going to acquaint you with how those IPR rules create legal risks for your business. First up, copyrights, which protect creative works like writings and art, like in your business plan, your marketing materials, or your online ad campaigns. You can protect them by putting a C with a circle and the date or by registering them with the US Copyright Office. But beware of something called the first-use doctrine. If someone else already used it in commerce, they own it, not you. So due diligence is key. But under the fair-use doctrine, it is okay to use someone else's creation for…
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