From the course: OMCA™ Certification for Digital Marketers Cert Prep

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Encountering SEO obstacles

Encountering SEO obstacles

From the course: OMCA™ Certification for Digital Marketers Cert Prep

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Encountering SEO obstacles

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- Part of the mystery of SEO is what goes on behind the scenes in the code. And let's be honest, not a lot of people are comfortable looking at or troubleshooting code, but sometimes a website's code can cause conflicts with search engines. While you may not be able to identify the issues by reading the code, it is important to know the common obstacles that cause these conflicts. The first obstacle is duplicated content, which comes in two forms. The first form is duplicate content on your website. This is when blocks of content are repeated on different pages or entire sections of content. In many cases, it is a programming issue that causes pages to be duplicated. The second issue is duplicate content across numerous websites. This is the case with e-commerce websites that publish the exact same product data. There is no distinguishing content as it's all the same. In both cases, the search engine will filter…

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