From the course: Stakeholder Management for Leaders and Managers
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The power/interest stakeholder matrix
From the course: Stakeholder Management for Leaders and Managers
The power/interest stakeholder matrix
- Your company is about to launch a new product and it's a game changer. Your market research shows that customers are interested and willing to buy. But as you're preparing to roll it out, another division asks you how this will affect existing product lines. Then you hear that customer service is worried about how they'll handle the extra work, and to top it off, a key supplier tells you they could struggle to meet increased demand on such short notice. While you've done a great job focusing on the new product, you realize you overlooked how it might impact and be impacted by different stakeholders. I'm sure you don't want to be in this position, so let me introduce you to a stakeholder matrix. This visual map helps you organize and understand the different individuals and groups who have interest in or influence on your project. So how do you create one? First, identify your stakeholders. These are the people or…
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