Eastern European Gaming Summit’s Post

Screen time is rising, yet CTR, CPL, and CPA are all getting worse. Why? Ad Desensitization. Oversaturation combined with the expansion of ad frequency and placements across social platforms are reducing their impact and efficiency. So you might think that smarter targeting is the answer. Well not anymore, the algorithm is doing most of the heavy lifting on that front now. The key now lays in stronger creative inputs, quality data signals and a clear value proposition that helps the algorithm find and persuade the right people.

European Gaming and Betting Association (EGBA) has launched Europe’s first industry-wide pledge on responsible influencer marketing in online gambling. Developed with EASA, the pledge sets clear standards for: ✔️ Age-gating and transparency ✔️ Pre-vetted, responsible influencers ✔️ Independent content monitoring It strengthens EGBA’s commitment to consumer protection and builds on its existing Code of Conduct for responsible advertising. 🗣 “Our members are going beyond regulation to raise standards,” said EGBA Secretary General Maarten Haijer. Find out more: https://lnkd.in/dpwrfYUT #EGBA #InfluencerMarketing #ResponsibleAdvertising #iGaming #EUCompliance #ConsumerProtection

European Gaming and Betting Association (EGBA) launches pledge for responsible influencer marketing This initiative reinforces EGBA’s ongoing commitment to promoting best advertising practices and ensuring strong consumer protection throughout the European Union. The Pledge on Responsible Influencer Marketing in Online Gambling, developed in collaboration with the European Advertising Standards Alliance (EASA), becomes the first industry-wide framework addressing influencer marketing in Europe’s gambling industry. Maarten Haijer Barry Magee PR Here 🔗 https://lnkd.in/eB_nnbT6 Nota completa aquí 🔗 https://lnkd.in/eMccSWnf

ASCI’s Half-Yearly Complaints Report (Apr-Sep 2025) reveals that 1,173 influencer ads were investigated during this period, and 98% of them required modification 76% of the Forbes Top 100 Digital Stars violated disclosure norms, a significant jump from 69% last year. Furthermore, 59% of the ads processed promoted products disallowed by law. Such violations not only breach advertising norms but also harm influencer credibility and consumer trust. Influencers must clearly disclose brand associations and avoid misleading or prohibited promotions to maintain transparency and integrity online. Discover key trends and insights in the report: https://lnkd.in/d8Pp7BvN Learn how to build trust and stay compliant through ASCI Academy’s Responsible Influencing Playbook, an ASCI-Certified Course designed for today’s digital creators. https://lnkd.in/dCCygNrS #ASCI #ResponsibleInfluencing #InfluencerMarketing #AdCompliance #ConsumerTrust #ASCIacademy #ResponsibleAdvertising

70% recall. 70% likability. 1.2x credibility. 1.8x entertainment.  These are the impressive results that influencer campaigns achieved using Nielsen Brand Lift. Explore how our 2025 ROI Report helps agencies and advertisers connect creative evaluations with business outcomes. Discover how data demonstrates brand impact: https://bit.ly/4mSBUVt

70% recall. 70% likability. 1.2x credibility. 1.8x entertainment.  These are the impressive results that influencer campaigns achieved using @Nielsen Brand Lift. Explore how our 2025 ROI Report helps agencies and advertisers connect creative evaluations with business outcomes. Discover how data demonstrates brand impact: https://bit.ly/4mSBUVt

TikTok just rolled out new AI-powered campaign tools, like Smart+, which automates targeting, bidding, and creative selection to maximize performance. With this update, advertisers who act quickly can use smarter automation built directly into the platform. At DCW, our team tracks every major platform update as it happens, so we’re already testing how to fold Smart+ and other AI features into real campaigns. Check out the latest updates below, and if you want to stay ahead with cutting-edge campaigns on Tiktok and other platforms, message us today! https://lnkd.in/gweN3tje #tiktok #tiktokadsexpert #tiktokshop #ArtificialIntelligence #advertising #digitalmarketing

Programmatic or Host-Read? Why Not Both? Digital audio is evolving and so are smart audio strategies. While programmatic ads continue to deliver unmatched reach, targeting, and efficiency, more brands are turning to host-read ads to build trust, authenticity, and deeper listener engagement. At ARM, we believe it’s not about choosing between the two – it’s about blending both to create campaigns that connect and convert. Dive into our newest blog on how brands can evolve from relying solely on programmatic to embracing a hybrid audio strategy that’s more personal, more resonant, and more effective. 🔗 https://lnkd.in/e44UaBZ6

for those tracking ad policy and platform compliance: a new study shows brands diversifying ads beyond meta and google see up to 214% higher returns this challenges the norm of over-reliance on big platforms time to rethink budgets and test alternative networks like tiktok and emerging ai-driven channels a smart experiment now could unlock audience segments competitors are missing

TikTok vs Meta Ads: Where Should You Spend? Both platforms bring serious strengths, one fuels creativity and awareness, the other drives performance and conversions. 🔹 TikTok: perfect for reach, engagement, and cultural relevance 🔹 Meta: built for data, targeting, and scalable results The smartest brands are using both, TikTok to spark attention, Meta to close the deal. 👉 Read the full breakdown: https://lnkd.in/ePUYXCRW #TikTokAds #MetaAdvertising #Madcraft