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Prime Video’s AI-Powered Prime Insights are elevating how fans experience the NFL on Prime through advanced and propriety AI models. Some of the innovations you’ll see include: ⚡ Defensive Alerts – Identifies a potential blitzer before the snap 🛡️ Coverage ID – Reveals defensive schemes in real-time 🎯 Prime Targets – Tracks and highlights open receivers 🏈 Pocket Health – Analyzes protection in the pocket for the quarterback TNF’s analytics expert Sam Schwartzstein takes us behind the scenes of the Prime Vision with Next Gen Stats Brain Cave to show how Prime Video & Amazon MGM Studios’ proprietary AI models bring innovative insights to life and help fans watch Thursday Night Football through the eyes of an expert. These broadcast enhancements represent the intersection of sports, entertainment, and cutting-edge AI—delivering analysis that even seasoned viewers might miss.

The integration of advanced AI and the steady move toward AGI level insights is transforming the fan experience. Prime Video’s approach shows how intelligent systems can elevate how we analyze and enjoy the game in real time. 👍

Catch the innovations in action during the third annual Black Friday Football game on Prime Video. Tune in as the Eagles host the Bears, with coverage beginning at 1:30 p.m. ET.

This is exactly the kind of innovation we get excited about. Prime Video is proving how AI can transform complex, fast-moving environments into clear, actionable insights, whether it’s identifying blitzes, decoding coverages, or breaking down pocket health in real time. It’s a powerful example of how intelligent systems can elevate human understanding.

I should put these in employee bags so I know when they're lying about being stuck in traffic

Dang … I’m just wondering if I can get my paycheck from September… after spending at LEAST 5 hours on the phone with the most incompetent people…. Here I am starting over and telling my story again..

The future of sports broadcasting is here! Prime Insights uses AI to bring fans closer to the action with features like Defensive Alerts and Coverage ID. This is a great example of technology making live sports even more immersive.

This presentation showcases the innovative experience Prime Video delivers during NFL broadcasts using advanced AI technology, which is truly exciting. Through real-time defensive alerts, tactical recognition, target tracking, and offline protection analysis, it not only enhances the depth and interactivity of the viewing experience but also allows fans to understand the game more deeply from an expert's perspective. The behind-the-scenes look at the Next Gen Stats Brain Cave, in particular, makes one look forward to the future potential of sports broadcasting. This is not only a technological breakthrough but also a brilliant demonstration of the fusion of sports entertainment and AI, greatly enriching the viewing experience. Thank you for sharing!

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