How Tony's and Cadbury differ in consumer behavior

Insignia International is betting big on Hispanic flavors to reach consumers' growing interest in Latino-inspired food. With CPG veteran Jason Parasco now CEO, the maker of brands such as La Tortilla Factory and 505 Southwestern® is streamlining its portfolio to drive growth in a category projected to hit $22B by 2033. 🗣️ “Sometimes it’s better to shrink in order to grow,” Parasco told CO— by U.S. Chamber of Commerce. Full story by Mark Hamstra here: https://lnkd.in/epryEMpY #HispanicFoods #CPG #RetailStrategy #InsigniaInternational #FoodInnovation #CObyUSChamber #BusinessGrowth #DenverBusiness #LatinoMarket #ConsumerTrends

What if the fairest way to share chocolate wasn’t splitting it evenly… but splitting it truthfully? 🍫 That’s the question Cadbury UK just answered — brilliantly. Their new limited-edition #DairyMilk bars use packaging that literally tells you who deserves which piece. It’s simple, funny, and deeply human — a fresh twist on Cadbury’s long-running ‘Generosity’ platform. Here’s why it’s smart marketing, not just cute #packaging: ✅ Product truth: Dairy Milk has always been about sharing — now the design brings that to life. ✅ Packaging as media: The wrapper becomes the message. ✅ Cultural fuel: People are remixing it with memes and real-life scenarios — organic reach at its best. ✅ Strong brand core: That iconic purple and milk glass make even bold ideas feel unmistakably Cadbury. 💡 Takeaway for marketers and more: Smart branding doesn’t mean changing your product — it means reframing how people interact with it. Cadbury didn’t make new chocolate. They made sharing itself the story. #MarketingStrategy #Branding #PackagingDesign #CulturalMarketing #CreativeStrategy #Cadbury #Advertising #ConsumerBehavior #DesignThinking #Edutainment #BrandStorytelling #MarketingInsights

Marketing Beat published an article this week about Asda's acceleration of the meal deal price war. Which got me thinking. What are the considerations for brands looking to get in? On the face of it, Asda’s £3.74 meal deal is more than a promo, it’s a rapid trial engine to drive penetration. Get in, and your RoS & penetration can spike. But get in without a plan, and you’ll swap margin for volume with little long-term gain. Why it wins: daily habit, low friction trial, and a decision made in seconds. The danger: heavy margin compression, risk of cannibalising full-price sales, and dependency on the deal for volume. The real test: does the meal-deal buyer come back at full price? If you’re pitching the retailer, treat it like an experiment. Are you able to use a unique SKU to track incrementality? Do you have pre, during and post-event sales data set up? How are you tracking long term penetration? Meal deals can be a shortcut to scale or a massive drain on margin. #FMCG #RetailStrategy #FoodToGo #MarketingStrategy

Marketing Beat published an article this week about Asda's acceleration of the meal deal price war. Which got me thinking. What are the considerations for brands looking to get in? On the face of it, Asda’s £3.74 meal deal is more than a promo, it’s a rapid trial engine to drive penetration. Get in, and your RoS & penetration can spike. But get in without a plan, and you’ll swap margin for volume with little long-term gain. Why it wins: daily habit, low friction trial, and a decision made in seconds. The danger: heavy margin compression, risk of cannibalising full-price sales, and dependency on the deal for volume. The real test: does the meal-deal buyer come back at full price? If you’re pitching the retailer, treat it like an experiment. Are you able to use a unique SKU to track incrementality? Do you have pre, during and post-event sales data set up? How are you tracking long term penetration? Meal deals can be a shortcut to scale or a massive drain on margin. #FMCG #RetailStrategy #FoodToGo #MarketingStrategy

Bloomberg Intelligence: Friday the 13% Boom? Stubbornly high cocoa inflation will push #Halloween chocolate sales above $1 billion for the first time as total candy spending grows about 13%, our analysis suggests. Early shopping, a Friday holiday and deeper late-month promotions are additional supports. Mars, Lindt and Mondelez appear to be gaining market share as Hershey, Ferrero and Tootsie Roll manage pricing/trade-offs. Bloomberg Terminal subscribers can read our note here: https://lnkd.in/e37QKWTQ

In conversation with Manisha Gupta of CNBC-TV18 about how consumers are making conscious choices and how their buying behavior is shifting! #news #india #breakingnews #organicfarming #organicfood #quickcommerce #retail #fmcg #food #awareness

Promo ROI often looks great… until someone asks: “compared to what?” In EU branded consumer goods (FMCG & durables) two things quietly distort results: - Promo weeks inside the “normal” base If last year’s promo weeks sneak into the base, uplift looks smaller than it really is. - Wrong reference price Comparing to list/invoice—rather than the real pre-promo shelf shoppers saw—bends the story. A simple way to stay honest + Pick one rule for “normal” weeks and stick to it. + Use pre-promo shelf for uplift, manufacturer NS for ROI. + Treat pre-fill, in-promo replenishment, end-of-promo forward-buy, and post-promo dip as separate things—don’t mix them. If you run Pricing/RGM/Finance at a consumer-goods manufacturer and want a 1-page Promo baseline checklist, DM “ROI.” #Pricing #PromoROI #ConsumerGoods #FMCG #Durables image by Freepik

🛒 Product news: Jameson Ginger & Lime RTD Returns! Pernod Ricard has brought back its Jameson Ginger & Lime ready-to-drink cans — now in a 330ml format (RRP £2.39). With listings across wholesale. RTDs continue to perform well with younger shoppers looking for quality and convenience. Stocking Jameson’s trusted brand could help boost basket spend and capture more impulse sales, especially during social and sports occasions. https://hubs.li/Q03MNtRD0 #ConvenienceRetail #RTD #ProductNews #Whiskey #RetailTrends

After a month of quiet, we’re excited to release our second ShelfScene video, a snapshot of the new product launches spotted Down D Aisles of some of our favorite T&T supermarkets in September. For those in trade, distribution, manufacturing and retail this round-up is a reminder of the innovation and creativity shaping our market. 📹 Watch the video and share your thoughts: which of these 10 brands or products spotted could have the biggest impact on consumers? #ShelfScene #RetailIntelligence #TrinidadAndTobago #FMCG #Innovation #ExportReady #TradeInsights #DownDAisles

𝐃𝐨 𝐩𝐫𝐢𝐜𝐞 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐨𝐧𝐥𝐲 𝐛𝐨𝐨𝐬𝐭 𝐬𝐚𝐥𝐞𝐬, 𝐨𝐫 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞 𝐡𝐢𝐠𝐡𝐞𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 ? Research suggests the latter. Chandon & Wansink (2014) found that multi-buys accelerate the consumption rate of high convenience products, like snacks and beverages, by boosting how often and how much people consume them. In short, promotions don’t just shift what consumers buy, they change how fast they use it. That makes multi-buys a powerful tool for manufacturers and retailers to drive category growth. For more insights on how to leverage behavioural pricing and promotions to drive sales, check out our website. Don't forget to like, share, and / or follow RGM Consulting. #RGMBites #RGMConsulting #RGM #RevenueGrowthManagement #Growth #Pricing #Promotions #Marketing #Sales #FMCG #ConsumerGoods #Retail #CategoryManagement #BehavioralPricing #ConsumerBehavior