Kristen Baker’s Post

Day 1 at Harvard officially in the books! I am feeling energized after an incredible first day of the AI Marketing Exec Development program. Christina J. Inge, EdD is an exceptional instructor, sharing her expertise and bringing real world depth to every discussion; I feel very fortunate to be learning from her this week.   Today we explored how AI is reshaping the marketing landscape, not as a shiny object for spot use cases, but as a strategic force that is fundamentally changing how we understand customers, make decisions, and create scalable impact. From content and curation frameworks to the future of search and personalization, the discussions were thoughtful and rooted in application so that we could get our hands dirty and build and test.   I am looking forward to Day 2 and continuing to stretch my understanding of what is possible. Today was a powerful reminder of how important it is to stay curious, keep sharpening our tools, and commit to continuous learning so we can better serve our customers and our teams.   Here's to growth, great conversations, and building what comes next! #AIMarketing #MarketingLeadership #FutureOfMarketing