“What the f*ck actually is EBITDA, Ben?” It's probably one of the questions I get asked the most from business owners! It technically stands for Earnings Before Interest, Taxes, Depreciation, and Amortisation. It measures a company's overall financial performance and is often used as an alternative to profit. Put simply, view it as a way to analyse how well your business is doing at its core operations without the messy noise of financing and accounting decisions. By excluding these factors, EBITDA gives a clearer picture of your business's operational performance, making it easier to compare with other companies, regardless of how they are financed or where they are located. For anyone still unsure, do reach out!
Breaking it down like this really helps demystify finance for business owners. It’s one of those things that’s easy to overlook, but crucial for understanding your company’s performance.
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8moBen Westerby And as long as one keeps in mind that it is not the full truth -fine. If owners or managers become too focused on EBITDA, they might miss that the company is doomed. The bottom line is it is never just one target or KPI.