How Attain and OpenX boosted McDonald's ad performance with data and tech

Innovid's Harmony solution now includes Conversion signals, enabling real-time ad optimization against business outcomes with Google DV360 as an early adopter - https://lnkd.in/gVDVj-54 “For advertisers, the real advantage of Conversion signals is being able to act on what’s working in real time,” said Guy Kuperman, Chief Strategy Officer, Innovid. “ #AdTech #CTV #ProgrammaticAdvertising #DigitalAdvertising #MarketingAnalytics #GoogleDV360 #Innovid #Advertising #TechIntelPro

🌟 Daily Dose of AdTech: Programmatic Advertising Update – November 5, 2025 🌟 Hey LinkedIn fam! As we dive deeper into Q4, programmatic is heating up with premium plays, audio innovations, and sustainability smarts. Here’s my quick roundup of today’s must-knows—grab your coffee and let’s unpack: 1️⃣ Premium Inventory on Fire: 91% of US programmatic display spend is now in PMPs & direct deals (up big time!). Open RTB? Just 3% growth. Ditch the MFA noise—curate for quality and watch ROI soar. Pro move: Bet on CTV & RMNs for that 29% retail boom. 2️⃣ SiriusXM x Amazon DSP Magic: Programmatic audio just leveled up with direct buys across podcasts and streams. Low CPMs, high engagement—perfect for brand builders. Pair it with DOOH for omnichannel wins! 3️⃣ Eco-Ads Go Free: IAS + Good-Loop = complimentary carbon tracking for campaigns. With privacy regs tightening, this is your edge for transparent, green storytelling. 54% of us crave better visibility—time to shine! 4️⃣ Google’s AdSense Tweak: “Authorized Buyers” control drops tomorrow (Nov 6). Streamlines supply but amps up quality checks. Publishers: Audit those blocks ASAP! 5️⃣ 2025 Horizon: $725B global spend by ’26, AI fraud fighters, and CTV at $25B+. First-party data is king—adapt or get left in the pixels. What’s your top programmatic bet for 2026? Drop a comment, connect if you’re in the trenches, or DM for a deeper chat. Let’s keep innovating! 🚀 #ProgrammaticAdvertising #AdTech #DigitalMarketing #CTV #SustainabilityInAds #AudioAdvertising

As budgets tighten, full-funnel programmatic advertising powered by unified adtech and martech helps marketers prove ROI and build brand equity across MENA, StackAdapt's Khaled Alfangary writes. Vitaly Pecherskiy, CEO and co-founder of StackAdapt, explains, “Programmatic and owned channels like email have always existed in silos. The opportunity is to consolidate them under one roof, unlocking synergies and universal reporting across the entire customer journey.” Read the full article here: https://lnkd.in/d5G9SzwW

OpenX Expands Leadership to Simplify Programmatic Advertising Why this matters: - It reinforces OpenX’s commitment to making programmatic advertising less complex by focusing on quality inventory, data innovation, and easier management of media buys. - It bodes well for buyers and publishers who are seeking ad-tech solutions that combine transparency, usability, and automation features that are increasingly demanded in programmatic markets. Our take: - This is a positive move strengthening leadership often signals a platform gearing up for growth and execution. OpenX’s focus on simplifying programmatic through dedicated senior roles shows maturity in responding to industry demands. - However, the challenge will be verifying that the new leadership translates into tangible improvements for users (e.g., fewer manual processes, better deal quality, improved performance) rather than just internal restructuring. The opportunity is significant: if OpenX Select can truly deliver on simpler, higher-quality programmatic, it may differentiate in a crowded SSP market. What do you think? How important is leadership refresh in ad-tech companies when you’re a buyer or publisher choosing platforms do you look at the team behind the product as closely as the product itself? John Gentry Read More:- https://lnkd.in/d2mQd7RK #OpenX #AdTech #AdvertisingPlatforms #DigitalMedia #Industry #news #mtc #martech

Modern Programmatic Advertising Ever wonder why that ad is perfectly relevant the second a page loads? Welcome to the Ad Exchange, the hyper-efficient, digital marketplace powered by Real-Time Bidding (RTB).It's an invisible, silent auction that runs faster than a heartbeat. Here's the lightning-fast story: 1.The Seller (Publisher): A news site has an ad spot for sale. Their SSP (Supply-Side Platform) instantly sends an offer to the Ad Exchange, detailing the ad size and the user profile (e.g., a 30-year-old tech enthusiast). 2.The Auctioneer (Ad Exchange): It immediately broadcasts this offer (the "Bid Request") to thousands of potential buyers. 3.The Buyers (Advertisers): A laptop brand, targeting tech enthusiasts, sees the offer via its DSP (Demand-Side Platform). The DSP automatically assesses the value and places a high-speed bid. 4.The Win: In under 100 milliseconds, the Ad Exchange identifies the highest bidder (the laptop brand). 5.The Delivery: The winning ad is delivered and displayed to the user before the page finishes loading. The result-Publishers earn top dollar, and advertisers reach their ideal customer with surgical precision—all thanks to the programmatic ecosystem that turned ad buying into a high-speed financial market. #AdTech #ProgrammaticAdvertising #AdExchange #DSP #SSP #amazon #flipkart #googleadsexchange #adsnetwork #ProgrammaticAdvertising #RealTimeBidding #DigitalMarketing #AdExchange #DSP #SSP #MediaBuying #MarketingStrategy #Innovation #Targeting #BigData

It’s Time to Own Attribution🚀 For years, ad networks depended on third-party platforms to track installs and events. That meant limited control, extra cost, and delays before campaigns went live. Now, ad networks can provide attribution directly to their advertisers — using a lightweight, privacy-first SDK built just for them. It’s not just a tool — it’s a shift in how ad networks grow. 🔗 https://lnkd.in/dKHymT4z #AdTech #AdNetwork #Attribution #Kalruck #SDK #PerformanceMarketing #Growth #MobileMarketing #DataPrivacy #MMPAlternative #MarketingAgency

It’s Time to Own In-house Attribution , Now, ad networks can provide attribution directly to their advertisers — using a lightweight, privacy-first SDK built just for them. It’s not just a tool ....

Back in 2021, I wrote about supply path optimization with a simple point: 𝘀𝘁𝗼𝗽 𝗽𝗮𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝗻𝗼𝗶𝘀𝗲. SPO sounded like cost-cutting then. Fewer hops, cleaner paths, better win rates, less fraud. All true. But the real unlock was (and is) partnership. When you pick a few right partners and let them in, they start operating like an extension of your team: shared data, custom lanes, accountability on price and quality, and room to build what’s next instead of duct-taping what’s breaking. Looking back, a few things held up: - “Fewer hands on the dollar” wasn’t just efficiency. It gave buyers control and a cleaner, faster read on performance. - Privacy and identity were always going to force a reset. We’re there. If you don’t have a compliant path to real audiences, you’re exposed. - The SPO mindset was never going to stop at display. You can see the same gravity pulling on CTV, DOOH, and retail media: prove value, justify cost, show what moved. That’s the lens I use today. At Adsquare, we sit in the middle of that modernization: privacy-first geospatial signals, omnichannel measurement, and transparent reads across CTV, DOOH, mobile, retail, and in-store. If you can’t connect exposure to outcome, and do it in a way that stands up to compliance, then you’re guessing. Guessing is expensive. Four years on, I’d boil it down to this: advertisers want performance with accountability; publishers want growth with proof; everyone wants fewer surprises between spend and impact. SPO was the first wave. The next one is even simpler: show what worked, why it worked, and how quickly we can do it again. Appreciate the Advertising Week platform back then. Funny enough, I never posted that piece. Better late than never!

TikTok is entering the 2025 holiday cycle with a sweeping overhaul of its Smart+ performance advertising suite 🎯, unveiled during Advertising Week New York 2025 🗽. The platform’s latest updates combine AI-driven automation 🤖 with customizable controls — a response to advertiser demand for more precision and transparency in how campaigns are run and measured 📊. Read the whole article here: https://lnkd.in/db-VRmK2 #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

The Programmatic Supply Chain: Are You Paying for Transparency or Just Paying More? Every time an ad gets placed online, there’s an invisible maze behind it — DSPs, SSPs, ad exchanges, and countless data hops in between. But here’s the catch - every “hop” adds cost, sometimes without adding value. That’s where Supply Path Optimization (SPO) steps in - it’s like decluttering your media supply chain, helping you see exactly where your money goes and which paths deliver the best outcomes. Think of it like choosing a faster, toll-free route on Google Maps instead of taking the scenic detour that drains your budget. And while SPO ensures you’re paying for quality inventory, Attention Metrics ensure you’re getting quality engagement. Because impressions don’t pay the bills - attention does. It’s not just about how many people “saw” your ad, but how long they stayed, interacted, and remembered your brand. At BrandMo Technologies, we help brands uncover these insights — optimizing their supply paths, reducing ad wastage, and shifting focus from views to value. When brands understand their ad supply chain, they stop overspending and start outperforming. Let’s talk about making your media supply chain smarter, cleaner, and ROI-driven. 👉 DM us or visit [brandmotech.com] to discover how transparency builds trust — and trust builds results. Pawan Jailkhani Griffin Pereira (Chartered CMMP®) Allen Sharma Iybee Joseph📈 #ProgrammaticAdvertising #SupplyPathOptimization #AttentionMetrics #DigitalTransparency #AdTech #BrandMoTechnologies #MediaEfficiency #AdPerformance #BrandGrowth #MarketingInnovation #AdTechInsights