🎧 The algorithm can predict your taste, but can it surprise you? Frictionless listening. Infinite playlists. The same 15-second TikTok clips looping through your feed. In 2024, ten of the 11 UK Number Ones had a major TikTok trend attached to them, showing how algorithms, not artists, are shaping what we hear. But a cultural pushback is building. Listeners are waking up from their algorithmic sleepwalk, tired of being served more of the same and hungry for meaningful discovery. In the latest Canvas8 report, Dan McCarthy explores why people are breaking out of their algorithmic echo chambers and turning to trusted human curators. Creatives and writers Tina Edwards and Josh Mason-Quinn also weigh in. Key insights: 🎵 Algorithmic fatigue is real. Over half (54%) of UK listeners want music chosen by humans, not algorithms. 👥 Authority is shifting. With 47% of adults reporting low trust in Big Tech, people are turning to passionate individuals and niche communities for guidance. 💿 Effort is the new ethics. From Bandcamp Clubs to the rise of vinyl sales (up 11.5% year-on-year), listeners are rediscovering the joy of effortful, ethical discovery and seeing their support as a direct investment in artists. The next era of music discovery is not about automation. It is about authenticity, ethics, and effort. 🎶 Ready to understand why human curation is becoming the new cultural currency? Explore the full report here: https://lnkd.in/ety9J3_W? #MusicCulture #StreamingEconomy #ConsumerTrends #CulturalShift #EthicalConsumption #BrandStrategy
Why humans, not algorithms, are shaping music discovery
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