Gensler’s Post

Journey mapping helps teams visualize how users (think sports fans, shoppers, employees, etc.) move through a space. This empowers both designers and clients to anticipate experience and react with physical and digital touchpoints that engage users and contribute to an intuitive, value-driven journey. Join Gensler’s Jo-Yee Pang in exploring the benefits of journey mapping from insights to innovation: https://lnkd.in/eqhKdHFN