Gyana Borah’s Post

🚀 𝐁𝐞𝐚𝐮𝐭𝐲 𝐦𝐞𝐞𝐭𝐬 𝐀𝐈? 𝐑𝐞𝐚𝐥𝐥𝐲? 💄✨ Yes, This is exactly what L'Oréal 𝐢𝐬 𝐛𝐮𝐥𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 NVIDIA. By combining 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 🤖, 𝟑𝐃 𝐫𝐞𝐧𝐝𝐞𝐫𝐢𝐧𝐠 🖼️, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜𝐬 🧴, they’re transforming the way we experience beauty. Here’s what’s happening:   ✨ 𝐀𝐝𝐬, 𝟑𝐃 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐢𝐬𝐮𝐚𝐥𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 are coming to life faster and with greater impact than ever. 💡 At the same time, AI delivers 𝐡𝐲𝐩𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬, matching each individual’s needs with remarkable precision. 🌐 Together, these innovations create 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, making every interaction with the brand more meaningful and engaging. But this is more than technology. It’s about reimagining how brands connect with people, 𝐛𝐥𝐞𝐧𝐝𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 🎨, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 📊, 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 🚀 in ways that feel futuristic yet tangible. 💡This shift signals that digital transformation isn’t just a buzzword, it’s a playground for innovation. Collaborations like this show how 𝐀𝐈 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, making experiences smarter, more personalized, and more engaging. #AI #GenerativeAI #Innovation #DigitalTransformation #RetailTech #BeautyIndustry #FutureOfWork

Day 31/100 How Artificial Intelligence is Disrupting the FMCG Industry? In the fast-moving world of FMCG, sustaining profitability is tough. Consumers are becoming more selective, demand patterns are constantly changing, and personalization alone isn’t enough anymore. How AI is Transforming the FMCG Sector? 1️⃣ Improving Workflows AI helps automate supply chain operations, demand forecasting, and inventory management — ensuring faster decisions and fewer inefficiencies. 2️⃣ Understanding Customer Behaviour Through AI tools, companies can track consumer preferences, social media sentiment, and buying patterns to predict future demand more accurately. 3️⃣ Enhancing Product Design AI analyses customer feedback and market trends to inspire better, more targeted product innovations. 4️⃣ Smarter Marketing & Ad Spends With AI analytics, FMCG brands can identify which campaigns perform best and optimize their marketing investments for maximum ROI. 5️⃣ Delivering Better Customer Experiences Chatbots, virtual assistants, and personalized recommendations make shopping more engaging and convenient. 🌿 Real Example: Marico’s AI Innovation Marico launched the Kaya Youth Oxy-Infusion Range, supported by an AI-powered Skin Analyser. This tool uses machine learning to assess skin on parameters like: Dark circles Dark spots Uneven tone Dullness Based on the oxygen score, it even suggests a personalized ‘Skin Pranayam’ routine — combining technology and wellness for every user. #equityresearch #marico #growth #100dayschallenge #FMCG #consumergoods

How can AI analytics reshape your brand's lasting influence in a changing market? In today’s luxury market, relevance isn’t just about attracting attention—it’s about predicting desires before they arise. AI analytics reveal this ability by analyzing real-time consumer behavior, market trends, and brand health. At Awethentic Studio, we apply advanced AI to interpret complex data streams, turning them into practical insights that prolong your brand’s market relevance well beyond short-lived trends. Consider this: a premium fashion brand we collaborated with used AI-driven predictive analytics to identify emerging consumer preferences three months in advance. This early insight enabled them to adjust their campaign strategy, leading to a 27% rise in engagement and renewed brand enthusiasm. What this means for you is straightforward yet powerful. AI analytics doesn’t just guide strategy—it continuously refines it, enhancing your brand’s longevity by: - Identifying subtle changes in consumer sentiment - Crafting personalized experiences that connect deeply - Refining content and campaigns for greater effectiveness In a world where market changes accelerate daily, AI analytics serves as your brand’s guide and driver—helping you stay not just relevant, but leading. Are you ready to let data-driven intelligence secure your brand’s future?

What AI trends are catching your attention this week? 🤔 • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: Companies are leveraging AI to enhance creativity processes, from content generation to innovative design solutions. This matters because it pushes boundaries. Consider adopting AI-generated brainstorming tools to elevate your team's creativity. • 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗕𝗼𝗼𝘀𝘁: Organizations are witnessing enhanced operational efficiency through AI solutions. This matters as it drives productivity and can cut operating costs. Exploring AI for process automation can lead to significant time savings. • 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: AI is enabling highly personalized customer experiences, which drive loyalty and engagement. This is crucial for retaining clients and increasing satisfaction. Focusing on AI-driven analytics can provide insights into customer behavior. 🚀 Embracing AI technologies offers substantial benefits across various sectors. What AI trend do you see making the biggest impact right now? 💬 #AI #AITrends #CEO #CIO #Coaigence #ICanHelp

𝗔𝗜 𝗺𝗮𝘆 𝗯𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 – 𝗯𝘂𝘁 𝗶𝗻 𝗳𝗮𝘀𝗵𝗶𝗼𝗻, 𝘁𝗮𝘀𝘁𝗲 𝘀𝘁𝗶𝗹𝗹 𝘄𝗶𝗻𝘀. Luxury brands are entering the AI campaign era with mixed results. From GUESS?, Inc.’s overly perfect visuals to Valentino’s acclaimed AI-generated film, the divide isn’t about technology... it’s about authenticity and control. As Vogue Business reports, the most successful experiments this year didn’t hand over creativity to machines. They used AI as a collaborator, not a creator. It’s a game of tools and taste, as R/GA’s Nick Pringle explains in the article – AI can enhance vision, but it can’t replace it. What we’re seeing now is a shift from fascination to responsibility. Brands are learning that: 📌 Transparency about AI use earns more trust than hiding it. 📌 Boundaries around where AI fits in the creative process protect brand identity. 📌 Taste and human instinct remain irreplaceable. The next wave of AI campaigns won’t just look good, they’ll feel right. Because no algorithm can replicate emotion, nuance, or the soul behind a brand. FashionTech Middle East continues to explore how AI can elevate, not erase, creativity. Source: Vogue Business – “How Can Fashion Brands Get AI Campaigns Right?” by Amy O’Brien, October 9, 2025. #FashionTech #AIinFashion #LuxuryInnovation #CreativeAI #FashionMarketing #DigitalTransformation #VogueBusiness

We chase the new without asking: do we really need it? Or are we just consuming for the sake of consuming? 💡 Imagine this: instead of buying 4 new phones in 4 years, why not use AI to enhance the one you already have? AI tools today can upgrade your camera, improve your voice quality, or even generate stunning visuals — without needing the latest hardware. ⚡ THE PSYCHOLOGICAL PROMPT (Copy-Paste & Try Before Buying): I am about to buy [product/clothing/item]. Before I spend money, act as my rational advisor and evaluate: 👉 Do I already own something similar that solves the same need? 👉 Is this purchase based on real necessity, or just emotion/marketing? 👉 What are 3 alternative ways AI can help me achieve the same benefit without buying? 👉 If I wait 30 days, what would my future self thank me for: buying this, or skipping it? Sometimes, the best upgrade isn’t shopping. It’s smarter prompting. If we can train ourselves to make smarter buying decisions as individuals, imagine how powerful this mindset shift can be inside organizations. -- Tools I used to make this video: Higgsfield.ai · Sora 2 · Google Veo 3 #AI #PromptEngineering #ConsciousConsumer #DigitalMinimalism #SmartChoices #AIMarketing #AIForGood #MindfulLiving #FutureOfConsumption #SustainableChoices #AIPrompts #PsychologyAndAI #AIInnovation #MinimalismLifestyle #AITransformation

Using AI isn’t just about automation—it’s about changing how luxury brands understand and maintain their health over time. At Awethentic Studio, we apply advanced AI algorithms to analyze large amounts of consumer data, market trends, and brand interactions. This allows us to create precise, actionable insights that improve brand vitality and longevity. Consider this: A premium fashion brand recently worked with us to add AI-driven analytics to their strategy. By tracking real-time consumer sentiment and engagement patterns, we spotted subtle shifts before they became trends, helping the brand adjust quickly and keep its market leadership. What does this mean for you? AI-powered brand health management offers: • Early detection of reputation risks and growth opportunities • Customized content and experiences that connect deeply • Data-supported strategies that protect your brand narrative for the future In a world where consumer attention is fleeting, combining AI with creative storytelling is no longer optional—it’s essential. Using AI’s predictive power lets brands not only respond but anticipate, ensuring they stay relevant, engaging, and resilient. Is your brand ready to move beyond intuition and adopt intelligent longevity?

In today’s AI-driven world, feedback shapes the future of your brand. I shared this thought during a meeting and felt it was worth bringing here for us to reflect on. In a world where AI helps humans make decisions, customers are no longer just looking for good service — they want the best experience. Now imagine this: if an AI chatbot were asked to describe your business, what kind of review would it give? Chances are, it would scan the internet for unbiased feedback — the voices of your customers — and that could be what a potential client sees first. Here’s the truth: No one wants to experience your brand firsthand when they can simply read about someone else’s experience. Positive feedback is king. Every customer who leaves a review, comment, or testimonial isn’t just sharing an opinion — they’re influencing future buying decisions and feeding the algorithms that decide which brands get seen and trusted. So today, make it a priority to create great experiences. Because when you do, you’re not just satisfying customers — You’re training the algorithm to favour your business. P.S. This also applies to you as a person, so watch your personal brand as well. #CustomerExperience #AI #FeedbackMatters #CX #BrandReputation #DigitalTrust

AI isn’t just helping us pick the perfect lipstick shade anymore it’s rewriting the playbook of the beauty industry. A recent McKinsey report suggests that AI could add up to $150 billion in value to the global beauty and personal care market by 2030. From hyper-personalized skincare routines built on machine learning to virtual try-ons powered by AR, technology is turning every bathroom mirror into a mini R&D lab. But here’s where it gets interesting: behind every “AI-designed foundation for your exact skin tone,” there’s a maze of patents and copyrights quietly shaping who gets to commercialise these ideas (and who doesn’t). Take L’Oréal, for example the company has been filing patents around AI-powered diagnostic tools since 2018. And startups like Proven Skincare are showing how data + IP can create serious competitive moats. The challenge? Unlike a lipstick that can be swatched, AI algorithms don’t come with a tester in Sephora. That means protecting innovation isn’t just about cute packaging it’s about ensuring algorithms, datasets, and even “AI-generated” formulas don’t end up in the public domain without credit. In other words: in beauty, patents and copyrights may not be glamorous, but they’re the real setting spray holding this AI revolution in place. 

Dont' use AI to make more, use it to mean more 3 key insights inspired by my read of the DOOH Global Summit summary last week 🔸 AI for AI's sake is a trap. Speed without purpose creates noise. Consider LVMH. They value human craft in creation, manufacturing, and in-store service. AI doesn't replace this, it buys back time for it." 📌 They're not producing more content. They're producing better experiences. 🔸 Physical presence matters more than ever. Yes, personalization at scale is powerful. But in a world drowning in automated touchpoints, real-world experiences create trust that algorithms can't replicate. Live, physical events, Out-of-home activations. 📌 The tangible builds belief in ways digital fragments never will. 🔸 Strategic vision lives with humans. AI can surface growth levers and draft angles. But it can't architect long-term brand value. 📌 Use AI to feed your vision, not define it. For marketers, it' s not a choice between automation and authenticity. You need both. Using technology to handle velocity while protecting space for the work that actually compounds: positioning, values, mission and brand trust. How do you make AI feed and serve the long-term vision of your brand ?