Klaviyo Acquires Gatsby to Boost B2C CRM

We’re celebrating one of our own - 📈Juhi Saha- for her ELG Story Awards submission at #ELGSummit25!  Her story from her time at Clearbit is a masterclass in how ecosystem-led growth creates real business impact. In one of the most competitive markets in tech, Juhi built an open partner ecosystem powered by Crossbeam data and smart prioritization. By focusing on alignment, shared KPIs, and joint success, the results spoke for themselves: ✨ Clearbit’s first 7-figure deal within 3 months. 📈 15–20% of net new revenue driven by partners within a year. 🤝 An ecosystem so strong it naturally aligned with HubSpot’s, paving the way for acquisition. This is what happens when great partners share data, build trust, and move fast together. We’re proud of Juhi and the entire Partner1® team for continuing to push the boundaries of what ecosystem-led growth can achieve.

Outbound sales activities are one of the smartest moves a startup can make. Because when you meet businesses in person, you don’t just sell — you listen, learn, and build trust. We hit the field with JoyBox to connect with local brands and introduce their digital loyalty solutions. The result? Real conversations. Real insights. Real opportunities. #JoyBox #SalesStrategy #OutboundSales #StartupTips #SalesByReem

“A great product will sell itself.” Not in B2B iGaming. Take HubSpot. You can buy it in a day, but it usually takes a year or two before it really works for your business. The product is the setup, then fine-tuning, and the people who run it. Same with iGaming platforms. Providers do not just switch platforms on. They work with the operator and together configure websites, lobbies, markets, limits, keep payments reliable, and shape player engagement flows. So the real question is not how fast you can launch in a new market? It’s how many clients kept operating on your platform - and for how long? If you’re choosing a provider, don’t stop at the demo. Ask who survived, and what the road looked like after launch. #GR8Tech #igaming #igamingplatform

🧠 The 3 best #SaaS platforms I discovered at SaaStock 2025 in Dublin. One of the things I love most about events, besides finally meeting in person all the friends I usually only talk to “digitally”, is discovering new, mind-blowing solutions and often getting the chance to meet their Founders directly. This year’s SaaStock edition was insane (amazing job Kenneth Kashif Thomas and Alexander Theuma!) and it introduced me to a ton of incredible tools. It wasn’t easy, but I picked the 3 that impressed me the most, and I’m happy to share them with my network (I think they’ll be useful to anyone working in SaaS): 1️⃣ Customerscore.io - 𝗥𝘂𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝗔𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁 A tool that turns your usage, billing, and behavioural data into autopilot alerts, enabling you to prevent churn and spot expansion opportunities before they slip away. 2️⃣ introw.io - 𝗧𝗵𝗲 #𝟭 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗣𝗼𝗿𝘁𝗮𝗹 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗖𝗥𝗠 A CRM-native partner revenue & engagement platform that launches a branded partner portal in minutes and automates onboarding, deal registration, and commissions across your channel ecosystem. 3️⃣ Reditus - 𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 A B2B SaaS-first affiliate & in-app referral platform that transforms your users and network into a growth engine with transparent, revenue-based tracking. Nope, as always, none of these tools paid me for this post 😄 But if this helps a few other #Founders discover something valuable, that’s more than enough for me (and if you try them, send me your feedback!) 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗦𝗮𝗮𝗦 𝘀𝗰𝗲𝗻𝗲 has never felt this alive!🔥🔥🔥

Kicked off the Warsaw day by sharing some hard-earned lessons on building effective B2B Sales Engines with the Emerging Founders at the Google Warsaw Hub. One thing that really landed: A sales engine isn’t built on slides – it’s built on repeatable process. Just like in sports: champions aren’t made on podiums, but in those long, early-morning trainings no one sees and no one applauds. #SharpeningAxe #NextWave

New from Mobius NEXT! ✨ Our comprehensive guide provides a simple framework and a step-by-step walkthrough for setting up an engagement-based lead score in HubSpot. Essential reading for sales and marketing pros. Dive in here: https://lnkd.in/gWyZtEP5 #HubSpotTips #MarketingOps #SalesOps #LeadNurturing #MobiusNEXT

Gorrissen Federspiel has advised PeakSpan Capital as lead investor in a $55 million Series B funding round of Dreamdata. Dreamdata is a B2B Activation & Attribution Platform that provides B2B marketers with a complete, actionable view of the entire buyer journey. Dreamdata empowers marketing teams to measure ROI accurately, rapidly optimize campaigns, and accelerate pipeline growth through dynamic orchestration of B2B Marketing - all without requiring a heavy data-engineering lift. PeakSpan Capital is a growth equity firm based in New York City and San Mateo with over $2.5 billion in assets under management and with focus on high-growth software businesses. PeakSpan Capital’s investment in Dreamdata reflects a shared vision for sustainable, value‑driven growth, recognizing Dreamdata’s unique combination of a unified data model with real‑time activation capabilities. Link to press release: https://lnkd.in/dnnN3Cfu The core team from Gorrissen Federspiel consisted of partner Andreas Hertel and associate Emil Urhøj Palm. 

Another Exciting Transformation Underway within the Visma Family: Partnering with TimeChimp on PLG-Driven Revenue Excellence 🚀 Thrilled to share that we've kicked off an exciting transformation journey with TimeChimp! As part of Visma's central team focused on empowering our companies, we're partnering with TimeChimp to optimize their Product-Led Growth (PLG) motion while revolutionizing how their Marketing and Sales teams collaborate through HubSpot optimization. Our mission is to build a rock-solid data foundation that supports their PLG model while breaking down silos between Marketing and Sales, ensuring every opportunity is captured and converted. Stay tuned for the results! ✨ Here's what we're working on together: 📊 Data Quality Excellence for PLG: As a PLG-driven company, data quality is absolutely critical. To ensure both Marketing and Sales have reliable, actionable insights to identify and convert high-intent users at the right moment. 🤝 Breaking Down Silos: We're bringing Marketing and Sales closer together by creating transparent workflows and shared visibility across the customer journey. By aligning on lead definitions, qualification criteria, and handover processes, we're ensuring seamless collaboration that maximizes conversion rates and revenue potential. 🎯 Deal & Sales Optimization: On the sales side, we're laser-focused on deal optimization and pipeline management. By redesigning deal stages to reflect the actual customer journey and leveraging the powerful HubSpot Sales Workspace, we're empowering the sales team to work more efficiently, track progress clearly, and close deals faster—all while handling the complexity of a PLG motion. The goal? Create a seamless revenue engine where product usage, marketing efforts, and sales motions work in perfect harmony. This is just the beginning, and I'm incredibly excited about the journey ahead. A big thank you to Jasmine Hakkert-Mariolu, Ronald Leenstra, Derrick Cramer, Stijn van der Gragt at TimeChimp for your trust and collaboration as we build something great together. And of course, kudos to my talented colleagues in the Visma Group Team Laura Aleknavičiūtė & Karīna Pakule for bringing this vision to life with skill and dedication. 🙌 Stay tuned for updates as we bring this transformation to life! 📈 #RevOps #DigitalTransformation #Visma #VismaFamily #TimeChimp #HubSpot #PLG #ProductLedGrowth #SalesEnablement #DataQuality #Teamwork #Collaboration #SalesOperations #DealOptimization

Most people think these 2 flows are the same. But they are actually not. Even though the content and wording are pretty similar, there is one huge difference. And that difference is the trigger. Cart abandonment flow is triggered once someone adds something to the cart. While checkout abandonment flow is triggered once someone goes to the checkout and ends up not buying. They are 2 different steps in the funnel. Checkout abandonment will cover both triggers, but what if someone just adds something to the cart without proceeding further? Then you are missing out on a lot of potential customers you could save. #klaviyo #emailmarketing #emailflow

How TrainPal Achieved 350% User Growth in Just 6 Months 🚆 TrainPal faced a challenge many growing travel companies know too well: high customer acquisition costs and slow market penetration in Europe. Their solution? A strategic shift to partnership marketing. The Challenge: As a newcomer to European markets, TrainPal was burning through budget on paid ads with long lead times. They needed a smarter, more scalable approach to build trust and acquire users quickly. The Strategy: Working with impact.com, TrainPal built a partnership ecosystem that included: 🫰 Student discount platforms (Student Beans, UNiDAYS) 💸 Cashback sites like iGraal 🏢 B2B traffic exchange partners 💅 Influencer-driven affiliate models They also implemented flexible commission structures; rewarding partners differently based on whether they drove new customers or repeat bookings. The Results in 6 Months: ✅ 350%+ user growth in Italy and Spain ✅ 100+ active partnerships (30+ high-performers) ✅ 30%+ conversion rate increase across key channels What Made This Work: Rather than relying on one-size-fits-all promotions, TrainPal customized incentives for each partner type. They used promo code tracking for clear attribution and cross-device tracking to capture the full customer journey.