Why consent isn't a one-off for data privacy compliance

If your privacy consent "strategy" is slapping a banner up on your website and calling it a day, it's not enough to comply with modern regulations. (Not to mention real respect for people's data preferences.) In his new article for TechRadar Pro, Maxwell Anderson explains why consent isn’t a one‑and‑done item. It’s a living commitment. The stark truth: regulators aren’t satisfied by policies or marketing statements. They want proof of actual data flows, actual opt‑outs and actual accountability. At Ketch, we don't pretend privacy is a checkbox. We help brands treat it like the continuous data discipline and data control problem it is. Article link in the comments. ⬇️