How brands can use data minimization for better ads

Trust starts with transparency. When users know how their data is collected and can choose to share it, they’re more likely to engage. We helped one of our customers strengthen user trust and stay compliant with global privacy laws by integrating their website with OneTrust, a Consent Management Platform. Now, instead of juggling multiple tools, they manage all consent preferences in one place. The result is: • 100% Improvement in Compliance with Privacy Policy Laws • 60% Increase in Accurate, Consent-Based Analytics • 70% Improvement in Consent Management Transparency • 70% Increase in User-Controlled Data Settings If you’re looking to balance user trust with compliance, Consent Management Platforms are where to start. Learn more here https://lnkd.in/ezmqydKx

BFCM 2025 is just around the corner. If you’re a marketer in North America, data privacy isn’t optional—it’s critical. Here’s what you need to understand now👇 💰Potential fines? Up to 4-5% of global revenue. Global laws like GDPR + U.S./state patchworks aren’t just background noise. They matter when campaigns go live. 🤝“Zero-party data” isn’t trendy—it’s essential. Clear consent, preferences, opt-outs: their absence hurts both legal compliance and customer trust. 🔒Over 18 U.S. states have active privacy laws beyond CA/CPRA. From Virginia, Colorado, to Delaware & Maryland—expect overlapping rules that impact targeting, messaging, tech flags. 🌎 Don’t forget your international touchpoints. Provincial regimes in Canada, Mexico’s updated laws—if your marketing reaches outside the U.S., you’ll need a cross-jurisdictional plan. 🚀 CMPs, Global Privacy Control, cross-border data contracts, privacy-by-design: these aren’t nice-to-haves. They’re mission-critical for BFCM stability and long-term scalability. Want your BFCM campaign to launch without legal surprises? Dive into our full guide for the complete checklist & strategies https://bit.ly/4hnY8NH

Facing stricter consumer privacy rules, companies are retooling data practices, investing in consent-based marketing, and shifting to first-party analytics. Regulators warn of penalties as firms race to rebuild trust. The post Businesses Pivot as Consumer Privacy Rules Tighten appeared first on Codaily.

🚨 Privacy Notices under India’s DPDP Act, 2023 With the Digital Personal Data Protection Act, 2023 (DPDP Act) moving closer to implementation, one area many businesses are under-prepared for is Privacy Notices. These aren’t just boilerplate website documents anymore — they are legal obligations that need to meet strict standards of transparency and accessibility. 🔑 Key points to keep in mind while drafting Privacy Notices for apps & websites: - Use plain, clear language (no legalese) - Disclose what data is collected, why, and how it is used - Explain what "may" happen, and "what is" happening with the data - Obtain valid consent (free, specific, unambiguous, affirmative) - Provide details of the Data Fiduciary & Data Protection Officer - Explain data owner/user rights (access, correction, deletion, consent withdrawal) - State data sharing and disclosure practices (with vendors, service providers, affiliate companies), including cross-border transfers - Include data retention & deletion practices - Add special safeguards for children’s data - Steps taken to ensure safety of the data obtained. - Make consent withdrawal as easy as consent-giving - How the changes to the privacy notice may be communicated In short: privacy notices are no longer a box-ticking exercise. They will be one of the first compliance documents regulators and courts will look at if things go wrong. 📌 Action point for businesses: Review and update your app/website privacy notices now — before enforcement kicks in. 📌 Action point for lawyers: Start advising clients to draft layered, user-friendly, DPDP-compliant notices. ------------------------------------------------------------------------- 💡 I’ve also created a ready-to-use template for a DPDP-compliant privacy notice that can be adapted for both B2C apps and B2B websites. Happy to share if you’d like to see it. ------------------------------------------------------------------------- Please note: This post is only for educational purposes and is not to be construed as legal advice. Views expressed here are strictly personal. -------------------------------------------------------------------------

Usercentrics Surpasses €100M ARR ($117M USD) as Market Leader in Data Privacy Why this matters: - This milestone underscores the increasing global demand for robust data privacy and consent management platforms. - Usercentrics' growth reflects the industry's shift towards prioritizing user consent and compliance with data protection regulations. Our take: The achievement highlights Usercentrics' effective strategy in addressing the evolving data privacy needs of businesses worldwide. What do you think? How do you perceive the role of consent management platforms in enhancing user trust and compliance in today's digital landscape? Donna Dror 🇮🇱 Read More:- https://lnkd.in/dQH_kS7e #Usercentrics #DataPrivacy #ConsentManagement #GDPR #PrivacyCompliance #DigitalTrust #MarTech #news #latestnews #martechcubenews #mtc #marketingtechnology #martechcube

𝐓𝐨𝐩 𝟓 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐲𝐨𝐮𝐫 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐚𝐬 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 - Treats privacy as just cookies - ignores Article 5(3) device access (pixels, SDKs, localStorage, fingerprinting, telemetry), so non-essential access still happens. - Tracks before consent - CMPs (and their own pixels/telemetry/billing) fire on first paint, collecting IP/device signals pre-choice. - Leans on Geo-IP lookups to gate consent - the IP lookup itself is pre-consent data processing, is often inaccurate or blocked, and ends up deciding who gets tracked or sees controls based on location. - Relies on ad-tech frameworks (e.g., IAB TCF) instead of real blocking - ad networks and vendors read consent strings, yet scripts still execute and device access occurs before valid consent. - Depends on remote GTM or Consent Mode 2.0 - fetching third-party tag frameworks exposes device and referrer and frequently triggers data pings even in denied or unknown states. Read our guide for actual compliance in consent management and learn what to do. https://lnkd.in/gSu5EHri #GDPR #ePrivacy #PECR #PDPL #CMP #ConsentManagement #CookieConsent

Websites that rely on Google Analytics or Ads can’t ignore consent requirements. Google Consent Mode bridges the gap by: ✅ Honoring user choices under GDPR ✅ Allowing anonymized data collection ✅ Keeping your reporting meaningful Learn more: https://hubs.ly/Q03HJBYg0

Most companies think they’ve “solved” GDPR compliance by adding a consent banner or moving tracking server-side. In reality, they’ve just created the perfect storm: marketing data has dropped by up to 90%, while the same setups still violate GDPR. The truth is uncomfortable, pre-consent data leaks, fingerprinting, and U.S. data transfers continue happening before consent is even given. Regulators are catching up, fines are rising, and analytics have become almost meaningless. I wrote a full technical breakdown of what’s really happening under the hood and why compliance teams are making it worse... 👉 https://lnkd.in/dK656QEH

Your consent setup is probably broken, and you don't know it yet. We've seen it countless times: tags fire even when users deny consent, consent updates aren't synced with Google, or validation shows green but data isn't flowing correctly. This guide walks through implementing Axeptio with Google Tag Manager the right way including how to actually test that everything works. When you finish this setup, you’ll know exactly how your tags behave: when they fire, when they stay silent, and how every choice from your users flows through to Google. Every interaction is accounted for, every consent change reflected in real time. Instead of hoping your tracking respects the rules, you’ll have proof it does. A setup you can trust, and verify. Read the full implementation guide: https://lnkd.in/eqZrZ-gV #GoogleTagManager #GA4 #ConsentManagement #GDPR #DataPrivacy #WebAnalytics #MarketingTechnology

This guide walks through implementing Axeptio with Google Tag Manager the right way including how to actually test that everything works.